Ryan de Souza: The lifetime value of Binance customers is $925
2026-08-07 13:10:26
According to CoinMeta, Wu said that the person in charge of Asia-Pacific cooperation at offchain, labs, who also tweeted that the dispute with Binance revealed that Binance values a single customer's lifetime value at $925. In comparison, the average monthly income of trading users in the first quarter of 2025 was about $82, which amounts to an annualized income of about $980 at Coinbase. The average incomes of users at Robinhood, Wise, and Revolut were $191, $114, and $88 respectively. De Souza mentioned that the average user relationship with traditional fintech companies lasts for 4.5 years, with a lifetime value of about $400 to $800. Crypto brokers have a higher annual profit margin per active user, but their user relationships are affected by industry cycles for a shorter period. Therefore, most centralized exchanges are expanding into services such as cards, savings, and lending to extend user relationships.
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