According to CoinMeta, Trump's brand reshaping is attracting the attention of Elon Musk and the CEO of Salesforce, Benioff. Benioff stated that the platform of Salesforce will be renamed Siforce. Trump has referred to those who do not use the term "superintelligence" as "enemies." Benioff said on social media, "The era of superintelligence has arrived, and AIforce is officially renamed Siforce." This announcement follows Musk's promise to rename the platform of SpaceX as SpaceXSI. Trump hopes to eliminate the term "artificial intelligence" from the tech industry's vocabulary, and some executives have already begun searching for alternatives. In an executive order on September 29th, Trump instructed federal agencies to use "superintelligence" in place of "artificial intelligence" in official communications. Although private companies are not bound by this order, Benioff's announcement and Musk's proposal indicate that Trump's linguistic preferences are beginning to influence corporate branding.