According to CoinMeta, as reported by Forkast, the personal agency protocols launched by Meta and Sierra on October 6, 2026, demonstrate an architectural design that prioritizes identity over payment. These protocols are designed to handle authentication, consumer control, and corporate visibility, allowing businesses to identify the identities of agents and their permissions. A announcement from Sierra mentioned that payment extensions may enable personal agents to complete purchases without sharing credit card information. The v0.1 specifications for these protocols are expected to be released in October, with the payment layer planned for a later date. Tony Bates states that individual AI are creating new entry points for businesses, and brands need reliable ways to understand the identities of agents and their authorized actions.