According to CoinMeta, well-known crypto celebrity token promoter Sahil Arora has launched a new token on the new platform FOMO. He previously promoted a token in conjunction with boxer Floyd Mayweather's social media account for a short period. Arora stated that this marks the beginning of his comeback, with the aim of reviving the celebrity token craze. After its launch, the token's market value reached $1 million, but it then plummeted by 96% within just three hours. Although Arora claimed to have made a seven-figure profit from it, blockchain analytics firm Bubblemaps pointed out that the actual profit figures did not match. Arora plans to replicate his success from Pump.fun on FOMO, using social media elements to promote the popularity of the token.