According to CoinMeta, Azoma completed a $11.2 million Series A financing round, led by Puma Growth Partners. Its clients include L’Oréal, Unilever, Mars, and Procter & Gamble. Azoma will help brands optimize their AI shopping recommendation features by simulating consumer queries and tracking the frequency of brand recommendations as well as those from competitors. The company analyzed 38 million AI references and found that 51.9% of Gemini references came from media content, while for Google AI, this figure was only 7.6%. Azoma stated that its revenue has grown nearly tenfold over the past year, and the team has expanded from 12 to 40 members. The new financing will be used to support more AI shopping intelligents and to track the sales conversion rates of recommended products.