RINGMASTER （ ringmaster.com ）
This new program premiered on International Podcast Day, and its design goal is to structure expert discussions so that answer engines such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini can retrieve and cite the content within it.
Nashua, New Hampshire, September 30, 2026 / PRNewswire / -- B2B Content collection engine Ringmaster today launches " Cited Conversations ", claiming it to be the first podcast created from scratch for the AI audience.
The subtitle clearly states its purpose: “To represent structured human expertise for AI.” Each episode features a publicly attributable dialogue between two named, verifiable human experts. It is not a script read by a voice clone, nor is it content generated by a model. Ringmaster indicates that the company designs each conversation so that the answer engine can identify the expertise within it, break it down, and reference that content when answering questions back to the person who posed them.
The podcasts generated by AI already exist. They reuse content that the machine is already familiar with. However, what Cited Conversations collects is content that the machine is not yet aware of: original expert opinions from a conversation that has not yet taken place.
Each episode of the program is built on Ringmaster's Plan, Capture, Transform ( PCT ) Framework ™. This PCT Framework ™ will design issues around the visibility gap of AI before the recording begins, collect structured expert dialogues, and transform each dialogue into a set of content assets that can be indexed and referenced by the answer engine. The company states that currently, a 45-minute expert dialogue can produce up to 40 content assets when targeted at human audiences. Cited Conversations then builds specialized assets for AI based on the same dialogue.
Ringmaster Founder Casey Cheshire stated: "For eight years, we have been helping companies establish connections with their customers through expert dialogues. Now, we are helping them to connect with the machines that speak on behalf of those customers."
Cheshire said, "In the past, an excellent podcast meant that someone would listen from start to finish. Now, it also means that AI agents can identify the most crucial 90 seconds of it and hand that content over to someone who has never even clicked to play it."
This release is scheduled for September 30th, International Podcast Day. According to data from Podcast Index, by 2026, more than 4.7 million podcasts had been created worldwide. Ringmaster mentions that among these, the number of podcasts tailored for the AI audience is one.
Cheshire represents: "This is just the beginning. The number of programs designed for AI consumption will exceed those designed for AI consumption. The existing 4.7 million podcasts will also need to be rethought to serve both types of audiences simultaneously. The content is actually already there; it's just trapped within audio."
This podcast can be obtained by AI proxy from citedconversations.com. (The audio content is also available for interested human listeners to listen to.)
Ringmaster will release this program live at the community event on Connect to Market on September 30th at 3 p.m. Eastern Time. This event is a closed-door roundtable meeting for B2B marketing managers. The theme of this session is "Creating Content for Mankind and AI". During this time, Cheshire will give a brief speech to introduce Cited Conversations.
Casey Cheshire is a Marine Corps veteran and author, as well as the founder of Ringmaster. He has hosted over 600 episodes of podcasts and has invested more than 500 hours in expert interviews.
About Ringmaster
Ringmaster is a B2B content collection engine responsible for designing expert podcast conversations and transforming each episode into structured content assets that can be searched and referenced by the AI answer engine. Founded by Casey Cheshire, the company has launched over 100 B2B podcasts in fields such as cybersecurity, fintech, human resources technology, healthcare, and professional services. The company claims that its Plan, Capture, Transform ( PCT ) Framework ™ can transform a single expert conversation into a complete AI ready-to-use content library. For more information, please visit ringmaster.com.
