News from the IT home on October 2nd: OpenAI has announced a further upgrade to the shopping features of ChatGPT, adding two new functions: virtual try-on and Favorites (favoriting). Users can now upload their own photos, allowing ChatGPT to generate renderings of them wearing specific clothing or accessories. They can also save products they are interested in for easy future reference.

IT noticed that last year, OpenAI launched a specialized Shopping Research shopping research feature for ChatGPT, mainly targeting more complex shopping needs. It's not limited to simply providing product links; users can inform ChatGPT of their budget and requirements in natural language. Afterwards, ChatGPT will search for related products across the internet and generate personalized shopping guides based on the pros and cons of different products, while also providing purchase links.

And now, the virtual fitting feature newly added by OpenAI for ChatGPT will appear on the product pages of clothing and accessories that support this feature in the form of a " Try on " button. Users can upload their own selfies or take a new photo directly, and ChatGPT will then generate a picture showing the effect of wearing the corresponding clothing.

In terms of functional performance, this virtual fitting experience relies largely on OpenAI's latest ChatGPT Images 2.5 image generation model. This model is capable of producing more natural lighting and richer material details, while also further enhancing the ability to retain the characteristics of the subjects in the reference photos, and improving the image editing results.

In addition to virtual try-on, ChatGPT has also added a new Favorites favorites feature. Users can add products they are interested in to their favorites and save them to ChatGPT Library. Users can also create folders to organize different products, and the previously generated virtual try-on images can be saved together with their shopping records.

In fact, in recent years, many companies have entered the field of AI virtual try-on technology. This includes domestic companies like JD.com and international companies such as Google, which are continuously developing related shopping features that can generate more personalized clothing previews based on users' own photos.