Denver, October 5th / PRNewswire / -- Kroenke Sports & Entertainment ( KSE ) announce the renewal of a three-year cooperation agreement with KeyBank ( NYSE : KEY ). KeyBank is one of the largest bank-based financial services companies in the United States, with over 50 branches in Colorado. This collaboration also includes a new designation: KeyBank will become the exclusive official retail banking partner of the Colorado Avalanche team ( Colorado Avalanche ).
Under this collaboration, KeyBank will obtain the naming rights for a particular area, which will henceforth be known as KeyBank Ice Deck. This is an exclusive, all-inclusive premium seating area located next to the stadium's glass. In addition, KeyBank will launch a new KeyBank Small Business Spotlight project that will showcase local small businesses in Colorado through Altitude Sports television and broadcasting, digital media, as well as Ball Arena event-day elements. KeyBank will also serve as the presenting sponsor for the Avalanche team's next three home games during the regular season, as well as for the annual Avalanche Alumni Game event held at the University of Denver. The KeyBank logo will appear in the middle circle of Ball Arena, below the Avalanche team's logo, as well as on the banners inside the Grand Atrium entrance on the west side of the stadium.
KeyBank, President of the Colorado Market, Chris Picardi stated: "We are very proud to once again become the official retail bank of the Colorado Avalanche, a partnership that dates back to 30 years ago when the team first took the field. For 30 years, we have had the honor of serving families, businesses, and communities in Colorado, while sharing the passion and pride that hockey brings to our state. This collaboration reflects our deep roots in Colorado and our commitment to continuously investing in the communities where we live and work. We are excited to embark on a new chapter of cooperation with the Avalanche and look forward to all the achievements we can make together."
As one of the original partners when the team moved to Denver in 1995, KeyBank has been by the Avalanche's side throughout their journey, helping them achieve over 1,428 victories and three Stanley Cup championships. Last season, KeyBank was also the presenting sponsor for the 2026 Stanley Cup playoffs Avs Alley viewing event.
Kroenke Sports & Entertainment Chief Commercial Officer Lacy Ekert stated: "KeyBank has always been an outstanding partner for the Colorado Avalanche, aligning with our commitment to excellence, innovation, and making a meaningful impact on the community. As we continue this long-term partnership, we are delighted to build upon the solid foundation we have established together to bring unforgettable experiences to fans and to support initiatives that enhance the strength of the state of Colorado. We are proud to extend and expand our cooperation with KeyBank, and look forward to achieving continued success together."
KeyBank Ice Deck includes 8 all-inclusive tickets, located at the corner on the side of Avs where there are two attacks, near the glass. To check availability, please visit AvalanchePremium.com.
About KeyBank
The history of KeyCorp can be traced back to Albany, New York, over 200 years ago. Key is headquartered in Cleveland, Ohio, and is one of the largest bank-based financial services companies in the United States. As of June 30, 2026, its assets amounted to approximately $191 billion. Key provides deposit, loan, cash management, and investment services to individuals and businesses in 15 states under the KeyBank National Association brand, with about 950 branches and approximately 1,100 ATM. Key also offers a range of complex corporate and investment banking products such as mergers and acquisitions consulting, public and private debt and equity financing, syndicated loans, and derivatives to medium-sized market companies in various industries across the United States under the trading name of KeyBanc Capital Markets. For more information, please visit https:// www.key.com. KeyBank is a member of FDIC.
About Kroenke Sports & Entertainment
Headquartered in Denver, Kroenke Sports & Entertainment ( KSE ) is one of the world's leading ownership, entertainment, and management groups. The professional sports teams and venues under KSE include Arsenal Football Club (Premier League), Los Angeles Rams ( NFL ), Denver Nuggets ( NBA ), Colorado Avalanche ( NHL ), Colorado Rapids ( MLS ), Colorado Mammoths ( NLL ), SoFi Stadium , Emirates Stadium , Ball Arena , DICK ' S Sporting Goods Park , as well as the historic Paramount Theatre . Other businesses under KSE also include Altitude Sports & Entertainment – a 24-hour regional television network; consumer-oriented streaming service Altitude +; KSE Radio , covering Altitude Sports Radio 92.5, FM 100, KOOL 105, and Altitude Sports Radio 950 AM ; as well as Outdoor Sportsman Group , the largest media company focusing on outdoor sports.
