The report states: "The Omn token issuance is most suitable for those companies that wish to integrate media, commerce, identity, and creativity on a common technological foundation."

New York, November 4 / PRNewswire / -- Omn token issuance m Media is Connected Capability under Omn token issuance m ( NYSE : OMC ). Forrester was rated as "Leader (Leader)" among global media management service providers in a new analysis.

Forrester Today's release, " The Forrester Wave ™: Media Management Services , Q4 2026," evaluated 12 of the most important media management service providers and scored them based on 19 criteria related to current products and strategies. This report is intended to help CMO professionals select the right service provider for their needs and categorizes media groups into three categories: Leader, Strong Performer, and Contender.

After achieving the highest score of 5 out of 7 in these criteria, the Omn token issuance project Media became one of only three companies among the 12 evaluated institutions to receive the “Leader” title. In the “Current Products” category, OMG scored 5/5 in 4 out of 13 criteria, including Data/Marketing Science, Business Media, Media Buying, and Primary Media Buying. Additionally, OMG achieved the highest scores in 3 out of 6 criteria in the “Strategy” category, which include Innovation, Partner Ecosystem, and Global Delivery Strategy.

According to the assessment, "strong technology, IPG integration, and market entry strategy supported the outstanding account-led orchestration of the Omn token issuance." Referring to customers, they "value the co-creation model of the Omn token issuance" and "believe that its bargaining power serves as a defense against media inflation." Omn token issuance believes that this is in line with its status as the world's largest media management group, with a bill size exceeding $75 billion.

Strategy and capabilities driven by Omni

In strategic analysis, the assessment by Forrester indicates that Omn's issuance of tokens has transformed partnerships into repeatable customer value, including jointly developing with Adobe and integrating industry-specific agentic business models into their proprietary marketing operating system Omni. It is also mentioned that this approach 'reflects a commitment to innovation through the substantial investment in AI.'

From a capability perspective, the report indicates that Omn token issuance is adept at 'transforming audience insights and data science into procurement leverage and integrated execution,' while the combination of Acxiom identity capabilities with Flywheel Commerce Cloud enhances business media capabilities through unified data, SKU level management, and sales attribution linked to performance. Omn token issuance Media claims to be one of the largest retail media buyers in the world, managing retail media investments of over $10 billion.

The core conclusion of Forrester to Omn regarding token issuance m Media for brand owners is: “Token issuance m Media is most suitable for those enterprises that wish to integrate media, business, identity, and creativity on a common technical foundation.”

Omn Token Issuer, Media Chief Executive Officer, Florian Adamski stated: "In a market that is being reshaped by AI, commerce, and the increasingly complex consumer journey, we believe that Forrester provides marketers with a valuable perspective to help them understand the factors that truly distinguish leaders: by connecting insights, technology, partnerships, and purchasing power, thereby creating measurable business value. Our Growth by Design strategy is precisely designed for this purpose, integrating the best talent, proprietary platforms, and partner capabilities into a model aimed at accelerating customer ambitions and driving brand growth."

Study market momentum

Obtaining the Leader title is the latest in a series of positive developments for Omn's token issuance Media. In just October, the company won the North American media business from The Coca-Cola Company; was appointed as the media provider for Europe's largest single advertiser, Lidl; secured the global coffee business; and also acquired L'Oréal's business in the DACH region. Adding these achievements over the past 30 days, the billings size that Omn token issuance Media has won or retained through competitive bidding in 2026 has exceeded $10 billion, with clients including Adidas, CVS, Delta, Dyson, IBM, Novo Nordisk, Uber, and Xiaomi.

In addition, the latest Network Diagnostics report released last month by RECMA ( Research Company Evaluating the Media Agency Industry ) once again rated Omn as the best-performing global media group, ranking first in both the global rankings and in the North American, EMEA, APAC, and LATAM regional rankings. This is the second consecutive time that Omn has topped the global and regional rankings in this report. At the same time, three Omn token issuance entities – OMD, PHD, and Initiative – are among the top five best-performing media organizations globally, with OMD leading the rankings for the twelfth consecutive report.

While expanding its customer base and leading in industry performance rankings, the Omn token issuance project Media continued to expand its partner ecosystem in 2026, launching a co-creation model. It entered into partnerships with Google, Meta, Walmart, Pinterest, as well as Roku and Amazon to be among the first to enter the market, with the aim of redefining the way the brand influences consumer decisions in the AI era. It also collaborated with Disney, Netflix, NBCUniversal, and Paramount to connect brand content with platform programs, viewing experiences, as well as consumer expectations and behaviors.

Adamski signifies: "Our performance demonstrates what industry recognition means in the ever-changing media market. From winning over some of the world's most iconic and successful brands to establishing partnerships that open up new opportunities for growth, we are transforming scale, talent, and technology into tangible customer advantages. For us, the recognition of Forrester reinforces the strength of this model, as well as our ability to continuously raise the ceiling of media value."

Forrester does not endorse any companies, products, brands, or services mentioned in its research publications, nor does it recommend that anyone choose products or services from any company or brand based solely on the ratings contained in these publications. The information is based on the best resources available at the time. The views expressed reflect the judgment of that period and may change over time. This report is part of a broader collection of resources provided by Forrester, which includes interactive models, frameworks, tools, data, and analyst guidance. For more information, please refer to Forrester regarding our commitments to objectivity.

Regarding the issuance of Omn token and Media

Omn Token Issuance m Media is a Omn token issuance m ( NYSE : OMC ), and it is also the largest media management network in the world. Relying on Omni Intelligence Platform, Omn token issuance m Media's institutions utilize a bill scale of $75.6 billion, 47,000 professionals across more than 70 markets, as well as the industry's strongest portfolio of identities, business, and smart assets to design a dynamically growing ecosystem that helps the most ambitious companies around the world grow faster and smarter. Omn token issuance m Media's business portfolio includes global media agency brands OMD, PHD, Initiative, Hearts United, and UM; core integrated media services Acxiom (the world's leading identity solutions), as well as Flywheel end-to-end business solutions; and specialized services covering cloud consulting, creators, finance, healthcare, and sports entertainment, among other fields. For more information, please visit omn token issuance mmedia.com.

____________________________

1 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 6

2 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 7

3 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 6

4 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 6

5 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 7

6 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 7

7 “The Forrester Wave ™: Media Management Services, Q4 2026”, Page 7

Media contact: isabelle.gauvry @ omc.com