Tesla to Gradually Discontinue Production of Cybertruck Due to Poor Commercial Performance
The Block
1h ago
Ai Focus
Elon Musk stated that Tesla will gradually stop producing Cybertruck at its factory in Texas by the middle of next year in order to free up production capacity for autonomous vehicles Cybercab. Analysts at Barclays believe that this decision indirectly reflects that Cybertruck's "commercial success is relatively limited," with an annual output of about 20,000 units, which is far below the factory's production capacity.
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Tesla will discontinue production of the pickup truck Cybertruck. This controversial model has attracted a lot of attention since its launch, but sales have never met Musk's high expectations.

On Friday, Musk posted on social media that he would gradually stop the production of Cybertruck at the factory in Texas by the middle of next year in order to free up capacity for autonomous vehicles Cybercab. He did not provide any further details on this.

This sudden announcement means that this electric pickup truck is coming to an end. The demand for Cybertruck has been far lower than expected, and it has also experienced a series of recalls. Earlier this year, there were reports that other companies under Musk purchased Cybertruck to help support sales, with SpaceX being particularly significant in this regard.

Barclays analyst Dan Levy stated in the report that the decision to phase out production indirectly reflects that the model's "commercial success is relatively limited." He said that Tesla currently produces about 20,000 units of Cybertruck per year, which is only about 1% of the company's total output and far below the factory's annual capacity of over 125,000 units.

This pickup truck, with its sharp edges and unique design, has received polarizing reviews since Musk unveiled its prototype in 2019. At that time, Tesla's chief designer smashed a metal ball against what was claimed to be a shatter-resistant window, only for the glass to break.

On Friday, Cybertruck's chief engineer, Wes Morrill, posted on X to thank the buyers and Tesla employees, stating that this model "is an incredible technology development platform, and its technology will continue to be developed on Cybercab."

Cybertruck stops outside the SpaceX facility.

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