In this article

• Step 1: Start your crypto advertising with "Why it appears..."
• Step 2: Determine what the customer must believe before clicking.
• Step 3: Check which channels accept your product
• Step 4: Test different reasons to attract attention
• Step 5: Organize each step that follows the click.
• Step 6: Decide how to promote cryptocurrencies based on the results.

Open your latest campaign report and hide the column for click-throughs.

Does your encrypted advertising campaign still seem to be successful?

If you can't put it into words, then your next advertising decisions probably shouldn't be made within this advertising backend. Many people do this: between the number of impressions and the first useful action, we gradually forget what the purpose of this campaign was supposed to be in the first place.

This is actually a good starting point. Instead of viewing encrypted ads as just a list of platforms, it’s better to go through the entire process from the customer’s perspective. First, ask yourself a few questions:

• Why would they notice it?
• What do they need to believe in?
• What could prevent them from using this encryption product?

The following steps will transform these issues into concrete decisions regarding who to reach out to, what to say, where to place the promotional efforts, and when to make adjustments to the campaign.

Step 1: Start your crypto advertising with "Why it appears..."

What does this mean?

Suppose you are selling a tool that helps users track activities across multiple wallets. You can target anyone who is interested in cryptocurrencies. However, your strongest audience would likely be those who are using multiple wallets but find it difficult to track their transactions.

The difference lies in the fact that the latter addresses a problem that your product can solve.

For your wallet tracking tool, you might want to test whether those who frequently transfer funds between different wallets really need some assistance in tracking their transactions. Such tests can be conducted on Blockchain-Ads. This platform is used by Coinbase, Binance, and OKX as a leading advertising platform for traders in the crypto industry. You can select a group of people who are already using portfolio comparison tools, and another group with a general interest in crypto. Show both groups the same ads and then count the number of registrations. Blockchain-Ads is the first demand-side platform created for the crypto and financial sectors, so both audiences can be reached through the same campaign on the open internet, while visitors to your own website can be followed up on later. You can start by observing behaviors that indicate a potential demand for the product, and then see if these people will actually respond.

However, don't turn this flexibility into a competition of "who has the smallest audience."

As Blockchain-Ads, the Senior Vice President of the product, Jack Colaianni said:

Precision is important, but the prerequisite is that you still have a sufficient scale to learn from it.

Tip: Write a brief description of your target audience: "We want to reach people who are doing X, because it will lead to problem Y, and our product will solve it through Z." If you can't even complete this sentence, then new targeted filtering is likely to be of little help.

Step 2: Determine what the customer must believe before clicking.

Believe this: your audience has already seen many crypto promises. Another claim of “faster, safer, simpler” is just repetition to them. If you really want to connect with them, you need to provide supporting details.

First, identify the issue that may prevent users from trying your product.

For example, if you have an exchange, a question that might arise is: How much does it cost to trade or withdraw funds?

Design the advertisement around answering this question.

Tip: Before writing a title, do a practice exercise – remove all adjectives from the product slogan. What useful information is left? Phrases like “powerful, seamless encrypted portfolio management” are too general; after removing them, almost nothing remains. What you need are factual explanations: which wallets can be connected to, what information will be displayed on the dashboard, and how transactions are updated. Choose a promise that you can fulfill, and provide supporting evidence close by, so that visitors don’t have to search all over your website to find it.

Step 3: Check which channels accept your product

To learn how to advertise for cryptocurrencies, one must first consider what your actual product is. Exchanges, tax services, and token presales face different limitations.

• Before commissioning the production of advertisements, it is necessary to check the product, target countries, and platforms together.
• Don't forget to check the local requirements.

If you need help in choosing the right channels or dealing with advertising restrictions, it may be worth considering finding an experienced agency. Comparing the best crypto marketing agencies can help you find partners who are familiar with your products and target market.

How to Place Cryptocurrency Ads on Google Ads

Google Exchanges and software wallets are allowed to advertise after obtaining certification and holding a local license in approved regions; hardware wallets only require certification and do not need a license. Token issuance, DeFi trading protocols, and unmanaged software wallets are all prohibited. Please check the requirements before applying.

Tip: After approval, try to target specific search terms for your ads. For encryption and tax software, "verifying wallet transactions" would be more meaningful than just using "crypto".

How to Place Cryptocurrency Ads on Facebook

Certain cryptographic products, including trading platforms, lending products, as well as wallets that provide buying, exchanging, or staking functions, all require written permission from Meta. Please confirm whether your product meets the requirements and submit your regulatory license or registration information through Meta Business Suite.

Step 4: Test different reasons to attract attention

The best encrypted advertisements give people a reason to stop and take a look. Instead of writing three titles with similar meanings, it’s better to test different approaches.

Below, taking a hypothetical wallet tracking tool as an example, let’s look at several ideas for encrypted advertising examples:

Tip: Choose the format based on the explanation. Encrypted banner ads require clear information and readable design. Encrypted native ads can start with a useful guide, and the ad space should be clearly marked as an ad.

Step 5: Organize each step that follows the click.

Next, open the advertisement on your mobile phone or computer and complete the entire process. Do not skip any steps. Pay attention to whether you need to install software, connect to a wallet, complete identity verification, or wait for an email.

Each of these steps requires visitors to grant more trust and expend more effort.

Below is a brief list:

• Before requesting users to connect their wallets, display a dashboard preview first.
• Explain the connection method and the required permissions.
• Make fees, compatibility, and limitations easier to find.
• Link to the audit report and explain its scope of coverage.

Step 6: Decide how to promote cryptocurrencies based on the results.

Determine a main goal and a budget ceiling before going live. To better illustrate this point, it is necessary to track the previous actions.

It is necessary to clarify what constitutes success. Depositing funds does not equate to income. Connecting a wallet also does not mean that the user is actively using the product.

Make sure your tracking system is working properly. Compare the ad reports with your own customer records. Check how long it takes for the platform to record a conversion in the statistics after a click.

Only change one variable at a time during testing. If you change the audience, ads, and landing page simultaneously, it will be impossible to determine which factor had the effect.

Before adding new segments of the audience, let's first see if there is room for improvement among the existing audience. As Blockchain-Ads's Colaianni says: "If you haven't already maximized the potential of your best-performing audience, creating new segments will usually only dilute the results, rather than improve them."

Conclusion

Start your crypto advertising with a specific audience in mind, a clear reason for them to try it, and a registration process that you have already tested yourself. Then track what happens after the clicks. Are people actually using the product? Will they come back? These answers will tell you where to spend your money and what needs to be fixed first.