Meta announced on Monday that it will bring its Muse AI assistant to the Wear OS of Apple Watch and Android. With this launch, users can now interact with the AI assistant of Meta directly on their smartwatches through voice calls, text messages, or voice input.

It has only been a month since the smartwatch was launched until Muse introduced a dedicated iPad app for Meta. Muse was initially launched on App Store in September. The continuous expansion of this AI assistant on Apple devices demonstrates Meta's ambition for its consumer-grade AI products, and also reflects the company's intention to make Muse a core component of its ecosystem.

Today, Muse has become one of dozens of AI agents aimed at consumers, competing for users' attention. Like many competitors, it allows users to connect their accounts to manage tasks such as emails, meetings, and bills, and it can also handle tasks like booking, ordering groceries, setting goals, and shopping.

Users can also personalize their Muse avatars to their liking, transforming them into images of humans, animals, or other types of characters.

Although Muse is still a relatively new product, Meta has quickly added new capabilities to it.

A few days ago, Meta launched Spaces, which is a new way to communicate and collaborate with Muse. Spaces are specialized conversations centered around specific topics, and Meta describes them as “customized experiences” because they are instantly built mini-applications. They appear in the sidebar of the Muse interface and initiate a focused conversation, allowing AI to act as a representative for the user to advance towards a particular goal.

Last week, Meta also launched a feature for American users that allows video chats with avatars Muse AI. Meta stated that Muse uses “subtle expressions and gestures” when speaking to reflect the tone and context of the conversation. It is worth noting that although Muse cannot actually see the users, it can hear them and respond in real time.

Not long after its launch, Muse became one of only 12 mobile applications to exceed 10 million downloads in the United States within 40 days of App Store going live. Only 11 other applications have achieved this milestone, with Meta's Threads being the most recent to accomplish this feat, in July 2023.