Plano, Texas, November 10, 2026 / PRNewswire / -- Research institution Parks Associates has released today its annual "Top Ten US SVOD Services" list, which is based on its estimated subscription user data as of September 2026. The top five streaming services remain unchanged in ranking. Netflix has topped the list for the second consecutive year, ahead of Prime Video; HBO Max has surpassed Paramount and ranks highest among the bottom five.
Parks Associates's Streaming Video Tracker has identified 275 subscription video-on-demand (SVOD) services, 141 ad-supported video-on-demand (AVOD) services, and 60 FAST platforms in the US market, indicating that the business models for competing for consumer attention and advertising revenue are becoming increasingly diverse. The institution has also identified 243 premium SVOD services, 85 transaction-based video-on-demand (TVOD) services, 110 FAST channels, 55 ad-supported SVOD services, and 8 virtual multi-channel video program distributors (vMVPD).
"HBO Max combines a rich library of classic content – including 'The Sopranos', 'Fireline', 'Game of Thrones', and 'Friends' – with popular new original content such as 'The Pitt' and 'Dragon's Family'," said Parks Associates, Director of Entertainment Research at Michael Goodman. "Having access to this award-winning content library is one of the reasons why Warner Bros. Discovery ( WBD ) is so attracted to Skydance. Now that the acquisition is complete, the focus will shift to content strategy, bundled sales, and pricing, as well as how the company can invest in streaming growth while managing the substantial acquisition debt."
Top 10 List of US SVOD (Subscription Streaming Video) Services in 2026:
- Netflix
- Prime Video
- Hulu
- Disney +
- Peacock
- HBO Max
- Paramount +
- Apple TV
- YouTube Premium
- ESPN Select
More insights into the streaming video service market:
- Netflix covers 67% of American internet households, up from 64% a year ago. Netflix The challenge is to find a balance between increasing subscription revenue and retaining customers. By 2025, advertising will account for only Netflix of total revenue, and recently Netflix has lowered its expectations for advertising revenue. Given the importance of subscription revenue, Netflix must create opportunities to increase revenue per subscribing user, but continuous price increases must be supported by a stable supply of content, a good user experience, and perceived value.
- Apple TV covers 22% of American internet households, which is higher than the approximately 20% in the third quarter of 2025. Although its content library is smaller than that of its competitors, the quality of its content cannot be ignored. Apple TV won 28 major awards at the 78th Emmy Awards, leading all television networks and streaming services in terms of total awards for the first time in history, including HBO Max and Netflix.
- Research by Parks Associates shows that 58% of Disney subscription users and 69% of Hulu subscription users utilize ad-supported packages. This presents an opportunity for monetization by combining subscription fees with advertising.
Goodman indicates that: "The next phase of competition among SVOD will depend on each platform's ability to strike a balance between subscription pricing, advertising revenue, and customer retention. Our research shows that 54% of American internet households subscribe to five or more SVOD services, yet overall household video spending remains relatively stable. Consumers are willing to maintain multiple subscriptions, but platforms cannot assume that more subscriptions necessarily mean more spending."
Parks Associates will share this data and more at the 9th Future of Video : Business of Streaming event to be held on November 17th and 18th in Marina del Rey, California. The event sponsors include Adeia, InterDigital, OTT.X, Streaming Women, in, Media, and TheDesk.net.
Parks Associates's Streaming Video Tracker also provides an online platform that is regularly updated and offers data and insights on over 300 North American streaming services. For data, demonstrations, or interviews, please contact Mindi Sue Sternblitz - Rubenstein, telephone 972-490-1113.
About Parks Associates
Parks Associates is a company founded and certified by women, and it is also an internationally renowned market research and consulting firm that focuses on emerging consumer technology products and services. http :// www.parksassociates.com
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Mindi Sue Sternblitz - Rubenstein
Parks Associates972.490.1113[ email protected ]SOURCE Parks Associates
