Veenhuizen, Netherlands, November 13th / PRNewswire / -- At the beginning of November, JA officially concluded its truck roadshow " Journey Ahead : JA Roadshow 2026", which was also the company's first large-scale European roadshow under the unified " One JA " brand framework. This tour adopted the form of a mobile exhibition hall, bringing JA's latest solar and energy storage products directly to customers. The roadshow started from Poland, lasted for two months, covered nearly 10,000 kilometers, crossed 11 countries, included 15 stops, and involved face-to-face interactions with nearly 650 customers.
The product lineup, represented by the HyperGen Pro component as well as JAPlanet Fusion, JAPlanet 2.0, and JAGalaxy, has attracted a great deal of attention. The transformation of existing photovoltaic power stations for energy storage has become one of the most discussed topics. At the Valencia station, a customer who owns a photovoltaic power station on-site stated that he is considering a mixed transformation to adapt to electricity sales based on peak-valley price differences. Upon learning that the roadshow not only showcased photovoltaic components but also energy storage products, he made a special trip to learn about JA's current product portfolio and future plans.
Similar feedback was heard throughout the entire tour exhibition. As electricity prices turned negative at noon and the annual peak-valley price difference continued to exist, photovoltaic owners began to recalculate their investment models. JA by setting up exhibition halls directly in the core European markets, was able to understand customers' needs for energy storage upgrades and flexible power sales in a timely manner.
The importance of localization services and delivery capabilities is increasingly prominent in supplier selection. JA's European support network currently covers multiple major countries and is equipped with mature pre-sales and after-sales teams. Since the second quarter of 2026, JA has had industrial and commercial energy storage projects online in markets such as Lithuania, Bulgaria, the Netherlands, Austria, Croatia, and Germany, covering areas including manufacturing, logistics, commercial facilities, and energy services. Taking the Sevlievo project in Bulgaria as an example, this project is equipped with 6 sets of JAPlanet integrated industrial and commercial energy storage systems, with a total capacity of 0.75MW/1.566MWh, and operates in conjunction with the existing 250 kWp photovoltaic power stations on-site. Earlier this year, JA also signed a strategic cooperation agreement for 68.8 MW worth of photovoltaic modules in Europe, marking another step forward in that region. These real operational experiences provide verified on-site support for the products displayed during roadshows.
Roadshows have an end, but JA's commitment to serving Europe knows no bounds. From one starting point to the entire European continent, the journey of JA has just begun.
