CoinMeta Data: The creator economy could be the next interesting narrative in the crypto market with lower market capitalization. According to IAB research, ad spending on creators in the United States is expected to reach approximately $43.9 billion by 2026. This refers to actual funds flowing between creators, agencies, platforms, and brand initiatives, rather than an hypothetical Web3 market. For crypto investors, the key question is whether blockchain infrastructure can capture a portion of this flow. Semrush Currently, there are about 1,900 searches per month in the United States for “creator economy,” indicating a small-scale demand for “creator tokens,” “Web3 creator economy,” and “crypto creator economy.”