According to CoinMeta, TikTok announced the launch of two new features during New York Ad Week on October 5, 2026: a shopping assistant and one-click purchasing, aimed at integrating discovery with transactions into a seamless process. These tools represent a shift towards agent-based commerce, designed to reduce the friction for users when leaving the information flow to complete a purchase. The shopping assistant is a conversational AI agent that can operate across multiple TikTok touchpoints, understand context, retain user preferences, and handle product details, sizes, and availability. If a user decides to purchase, the assistant hands over the transaction to the platform's in-app browser. Complementing this is the one-click purchasing feature, which allows users to complete purchases without leaving the information flow. The system utilizes stored payment methods and saved addresses, with order tracking managed entirely within the app. These features are currently undergoing qualification-based testing in the US market.