According to CoinMeta, as reported by Fortune, college sports are facing a crisis and urgently need reform and investment. Last fall, there was a public pension investment plan worth $2.4 billion that attempted to provide competitive capital for colleges, but it ultimately did not succeed. With the increase in athletes' incomes and the soaring salaries of coaches, the management and operation of college sports urgently need to be modernized. Congress is considering the "Protecting College Sports Act," which aims to tighten restrictions on athletes' salaries and transfers, but it does not change the long-term cost structure of sports. College leaders need to learn how to invest like professional sports teams in order to adapt to market changes.