According to CoinMeta, Guizhou Moutai held a performance briefing for the third quarter of 2026. Wang Li, the company's director who is acting as the general manager, stated that in 2026, Guizhou Moutai will focus on putting consumers at the center and be driven by market demand, changing the traditional market operation model of forcing products onto channels in the past, and striving to dynamically match supply with market demand. On one hand, the company's direct self-operated channel system has enhanced its reach to consumers, and some products are sold through a "consignment sales" model in social channels where ownership of the goods does not transfer; neither of these methods results in advance receipts. On the other hand, the company has established a dynamic product distribution model for social channels based on market demand, precisely allocating products according to the sales and inventory conditions of each region and each channel partner, and only making payments before distributing the products, in order to maintain a healthy level of channels. The traditional industry model of forcing channels to accept advance payments for products can no longer adapt to the profound changes in consumer behavior. With the deepening of the company's market-oriented operations, the size of advance receipts is no longer the main indicator to measure market supply and demand.