Apple's latest product launch event brought the foldable screen iPhone, updates to its high-end models, and upgrades to the AI feature to the forefront of the market. For investors, this event is not only about the unveiling of new products but also a test to see whether Apple's new round of hardware cycles can continue to support the company's valuation.
Foldable screen products become the biggest highlight
The report mentions that this press conference is the first major hardware launch to be led by John Ternus since he took on the role of CEO. The market expects Apple to unveil iPhone 18 Pro, Pro Max, and may also introduce the long-awaited foldable screen model iPhone Ultra.
Foldable screen products are considered one of the most anticipated highlights of this press conference. If this model adopts a book-like design and is priced above $2,000, Apple will further penetrate the high-end market. For the company, this means that even if sales volumes do not need to be very high, it could still generate considerable revenue due to the higher unit price.
AI Coexistence of functional upgrades and price increases
In addition to hardware, Apple's AI updates have also drawn attention, including a more advanced Siri experience. The market is watching to see whether Apple can use the AI feature to enhance the motivation for customers to upgrade their devices and to provide stronger selling points for its high-end models.
However, price remains a concern for investors. Reports indicate that storage-related costs are high, and analysts expect Apple to possibly raise the prices of some iPhone models. If the price increase is too substantial, it may affect demand for shipments; if the increase is insufficient, it could reduce profit margins.
Divided opinions on AAPL on Wall Street
Currently, the stock price of AAPL is around $316, which is still below its previous high. Reports suggest that the range of $340 to $345 represents the most critical resistance level ahead. If the stock price effectively breaks through this area, market expectations for a new round of gains could increase.
- The range of $340 to $345 is considered a key resistance zone.
- If it breaks through this range, the next target is 360 US dollars.
- With a stronger continuation of the trend, some targets suggest a range of $366 to $380.
Below, attention should be paid to the range of $310 to $312. If this area is lost, the stock price may fall back to $300, with further support around $286.
Wall Street's opinions on Apple's future performance are not consistent. Bank of America has set a target price of $380, while HSBC has set it at $366; KeyBanc has set a target price of $250, with reasons including overvaluation, iPhone price increase risks, and pressure on profit margins. The significant difference in target prices reflects the market's ongoing disagreements regarding Apple's next growth cycle.
