The event focuses on small and medium-sized enterprise (SME) customers, highlighting the value of professional HR support for growing businesses.

Dublin, California, September 28, 2026 / PRNewswire / -- A leading provider of comprehensive human resources solutions for small and medium-sized enterprises (SMEs) ( SMB ), TriNet ( NYSE : TNET ), today launched an integrated brand marketing campaign aimed at redefining SMEs' perspectives on human resources work.

TriNet indicates that this event, titled "Human Resource Services That Enterprises Truly Need" ( What You Really Need from HR ), challenges the notion that " HR is merely a collection of administrative tasks", emphasizing the value of expert guidance, support, advocacy, and technology in helping enterprises address labor challenges and unleash their full potential.

TriNet, Vice President of Marketing, stated: "HR support is crucial for business growth, but for many business owners, finding the time and expertise to manage these tasks effectively can be a challenge. 'The human resources services that businesses truly need' are based on a simple insight: businesses need more than just technology itself. They also need expert guidance and support to deal with the complexities of personnel management. With a reliable service provider as their backer, businesses can continue to focus on building and developing their businesses, and TriNet helps them achieve success."

According to TriNet, this event focuses on some of its small and medium-sized enterprise (SME) clients, covering multiple industries and regions, to demonstrate how industry-specific human resources support can help enterprises of different scales and at various stages of development achieve growth. The clients participating in the showcase include:

• DAS BBQ——This well-known barbecue business located in Atlanta is rooted in family tradition, and its inspiration comes from the father of the owner and barbecue master Stephen Franklin. DAS BBQ operates restaurants in two locations, aiming to reinvent the barbecue experience and enable more people to enjoy it. Respecting tradition while embracing innovation is the core principle of their success.
• Nexus Pain Center— A leading healthcare provider dedicated to offering advanced pain management solutions in an empathetic and patient-centered environment. Founded in 2009 in Columbus, Georgia, the organization has since expanded its services to provide convenient and high-quality pain care to communities throughout Georgia.
• Tampa Bay WaveFlorida's leading startup accelerator has, since 2008, helped tech entrepreneurs with financing, finding mentors, and scaling their businesses through its equity-free accelerator program.
• SKNVFounded in 2015, its mission was to fill the gap in the dermatology field for customized, affordable, and accessible medications. Today, the company produces over 100 types of customized dermatological drugs in its own 503B licensed outsourcing facilities registered with the US Food and Drug Administration (FDA).
• Wegman 's NurseryFor over 60 years, Wegman has been a trusted horticulture brand in the San Francisco Peninsula region. The company is renowned for its high-quality plant materials and professional staff, and to this day, it is still proudly owned and operated by the Wegman family.

TriNet indicates that this campaign will be promoted through an integrated combination of outdoor advertising, digital media, and social media, with the aim of reaching the scenarios in which business owners live, work, and consume. Through real narratives and real customer experiences, this campaign highlights how TriNet combines human professional expertise with industry-leading technology to help customers navigate the complexities of running a business.

About TriNet

TriNet is a leading provider of human resources solutions for small and medium-sized enterprises, offering the human resources services that companies truly need: professional expertise, technology, and support to facilitate business operations and development. Through technology-enabled advanced services and deep expertise in human capital, TriNet provides channels for employees to access benefits such as health insurance and retirement plans, salary and payroll tax management, risk mitigation, and compliance consulting. TriNet states that the company helps businesses navigate the complexities of human resources, allowing them to focus on their original purpose when they were founded. For more information, please visit TriNet.com, or follow TriNet on LinkedIn, Instagram, TikTok, and Facebook.

TriNet and TriNet are identified as registered trademarks of TriNet. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.