Lisbon, Portugal, September 30, 2026 / PRNewswire / -- Global iGaming industry strategic partners SOFTSWISS have released the "2027 iGaming Trends Report," positioning it as a benchmark to help the industry identify directions. The new report was co-authored by SOFTSWISS and WorldGaming (formerly Clarion), providing cross-industry insights, which also include contributions from Amazon Web Services ( Amazon Web Services ).
SOFTSWISS indicates that the "2027 iGaming Trend Report" is now available for free download. The report is based on a survey of over 500 experts and an analysis of more than 480,000 media headlines. The company claims that this is the largest-scale study to track industry trends, changes, and narratives.
On the occasion of the fifth anniversary of the report's release, this edition has added a new section “Beyond iGaming”, which compares iGaming with industries such as e-commerce, sports, film, gaming, streaming media, pharma electronics, and cryptocurrency from dimensions such as market size, growth, regulation, and digital maturity.
Vice Chief Marketing Officer Alexandra Kavelich stated: "The next competitive advantage of iGaming will not come solely from the content itself, but rather from regulatory readiness, secure payment processes, intelligent risk management, and a platform that can quickly respond to regulatory changes. Fintech and e-commerce have already set standards in these areas. iGaming operators that can effectively draw on this experience will be better positioned to achieve responsible and profitable growth."
As the overall partner and co-author of the report, WorldGaming (formerly Clarion) provided a regional perspective, analyzing how regulatory and market changes will shape the industry landscape in 2027, including which jurisdictions are expected to experience faster growth, as well as trends that deserve attention.
WorldGaming (formerly Clarion) B2B Global Content Director Robin Harrison states: "This industry is becoming both more global and more localized at the same time. Regulations, taxation, payments, competition, and player behavior vary significantly across different markets. Scale can help you enter more jurisdictions, but it does not guarantee success. The next generation of leading operators will be those that understand local frictions, know how to mitigate these issues, and are able to execute effectively."
Voices from outside the iGaming domain join the list of co-authors
The report also includes key findings from experts in fields other than iGaming.
- An analysis co-authored by Amazon Web Services explores how AI has moved from pilot projects to production applications in the fields of gaming, betting, media, and fintech, and tracks the process of AI transforming from a "passenger" to a core workforce.
- Dataset provided by H2 Gambling Capital regarding the growth of GGR and trends in key regions
- Pentasia's judgment on recruitment prospects highlights the skills and positions that may shape the future.
About SOFTSWISS
SOFTSWISS is a strategic technology partner of iGaming operators, helping them to establish and expand successful online casino and sports betting businesses in globally regulated markets.
Message source: SOFTSWISS
