Alavi has helped define the way people share, travel, and listen to content. Today, she has joined Function with the hope of changing the way people take control of their own health.
Austin, Texas, October 5, 2026 / PRNewswire / -- Function Today, we announce that Taj Alavi has joined the company as its first Chief Marketing Officer. As the company brings a new health model to millions of people, Alavi will lead the marketing team at Function. Under this model, everyone will be able to understand their own biological indicators, see how these indicators change over time, and take action in a timely manner.
Alavi's career has always revolved around helping people embrace new technologies and witnessing how these technologies have reshaped major consumer categories. At Instagram, she was responsible for global brand marketing and launched the Stories feature, during which the platform's user base grew from 300 million to 1 billion. Subsequently, at Uber, she oversaw global brand and creative initiatives. At Spotify, she served as the head of global marketing, managing the growth, products, and marketing for a company that spans music, podcasts, and audiobooks with a business scale of 13 billion dollars. The company stated that in each of these roles, she helped to transform new ideas into indispensable products, creating brands that are relied on and loved by hundreds of millions of people. Recently, she has brought this experience to the health sector, having also served as a consultant at Neko Health.
Function, Chief Executive Officer and Co-Founder, Jonathan Swerdlin stated: "Health is a consumer category that is larger than music, travel, and social media combined. It has the greatest potential impact on our lives, yet it is still trapped in an outdated narrative that suggests we have no control over it."
He said, "This is not true. Function represents a brand-new direct relationship between you and your own body. You possess the data. You can take action. Our members are balancing their hormones, preventing heart attacks, and detecting cancer at an earlier stage. People need to know that health can finally be affordable like Spotify, as convenient as Uber, and within reach like Instagram. Now it's Taj's turn to tell the world about these new truths about health."
Alavi means: "I am very lucky to have been involved in creating products that have changed people's daily lifestyles. Function is doing just that for the most important things. When people see for the first time what information their biological indicators are conveying, it will change their way of life. My goal is to make this level of understanding and immediate action a part of the daily lives of millions more people."
Function indicates that the appointment of Alavi marks the end of the company's significant development momentum over the past year. Earlier this year, the company acquired Getlabs and SuppCo, established a cooperative relationship with New York University Grossman School of Medicine ( NYU Grossman School of Medicine ) regarding milestone research in asymptomatic disease detection, and received $450 million in growth financing from General Catalyst's Customer Value Fund. The company states that these initiatives are all contributing to its mission of making it possible for 8 billion people to have 100 healthy years.
About Function
Function represents a mission to ensure that everyone can enjoy 100 years of good health. As a pioneer in its field, Function has transformed the industry by making laboratory tests, MRI, CT, and longitudinal health data accessible, understandable, and actionable, serving millions of people. The Medical Intelligence Lab ™ ( MI Lab ™) from Function is leveraging a dedicated clinical team to develop a continuous learning system that helps members monitor, understand, and take action based on their own biological indicators over time.
Members can access over 160 laboratory testing services, including two tests per year, for just $365 per year, which is equivalent to $1 per day. These tests cover a range of items such as heart health, hormones, thyroid function, liver and kidney functions, heavy metal exposure, nutritional levels, inflammation, and potential cancer indicators. Each member's test results are integrated into an intelligent, personalized interface to support more informed decisions. Function Members can also pay extra to use MRI and CT services, which are designed to detect signs of cancer, past strokes, abdominal aneurysms, endometriosis, and hundreds of other diseases. Function indicates that it is now time for everyone to take control of their own health.
