Los Angeles, October 16, 2026 /PRNewswire/ -- Presented by Chevron with Techron, __BJWKEEP_00001® will be held again from November 20 to 29, 2026, bringing together nearly 24 automobile brands to offer consumers one of the most comprehensive new car experience opportunities of the year, allowing everyone to explore the rapidly changing new car market in one place.

Organizers stated that from affordable new cars with different power systems to the growing interest consumers have in hybrid vehicles, to the renewed increase in choices for gasoline-powered cars, as well as the ever-evolving electric vehicle market, this auto show will bring together a variety of vehicle models that influence current car purchasing decisions of American consumers and the future direction of the market. Consumers will have the opportunity to sit in, touch, and compare models from different manufacturers side by side, communicate directly with brand representatives in an environment free from sales pressure, and experience vehicle performance through a range of test drives and rides. All these experiences are included in the ticket price.

The brands participating in 2026 include Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lucid, Nissan, Porsche DTLA, Ram, Rivian, Subaru, Tesla, Toyota, and Volkswagen.

Los Angeles Auto Show The president said, "Terri Toennies Choosing a new car is rarely as exciting as it is now. Consumers are more careful than ever in evaluating powertrains, technology, performance, and price. LA Auto Show What we offer is an experience that neither online searches nor single dealers can provide: the ability to compare different brands side by side and find the vehicle that truly suits you."

New generation of vehicle models debuts

The organizers stated that the 2026 auto show coincides with one of the most active periods for new car launches in recent years. The demand for hybrid vehicles continues to grow, accelerating the expansion of electrification options across almost all vehicle categories; at the same time, car manufacturers are also actively advancing the development of gasoline, plug-in hybrid, and pure electric vehicles. Participating car manufacturers have announced several important new models targeting the American market, most of which are expected to make their debut at this auto show.

• Rivian R2:This all-electric R2 vehicle is designed for both daily commuting and off-roading. It boasts a maximum output of 656 horsepower, an 0 to 60 mph acceleration time of just 3.6 seconds, and a predicted range of 330 miles according to estimates by the US Environmental Protection Agency (EPA). It is also equipped with dual-motor all-wheel drive and a Rivian Autonomy feature along with a hands-free steering wheel control system.
• Genesis GV90:Genesis The first full-size all-electric flagship SUV, combining design inspired by Neolun Concept, luxury interiors with optional three-row seating, and the latest generation of electric vehicle technology.
• Toyota Highlander:The all-new 2028 model Highlander features a seven-seater layout and is equipped with a pure electric power system that offers a maximum range of 315 miles. It is available in both front-wheel-drive and four-wheel-drive versions and comes with a bi-directional power supply function. Standard amenities include a 14-inch touchscreen and customizable ambient lighting.
• Kia Telluride Hybrid:This three-row vehicle SUV is equipped with a turbocharged hybrid system for the first time, delivering 329 horsepower and 339 pound-feet of torque. According to EPA, the estimated comprehensive fuel consumption is up to 35 miles per gallon, with a range of 637 miles.
• Chevrolet Silverado:The new generation of the 2027 model Silverado 1500 is equipped with brand-new 5.7-liter and 6.6-liter V8 engines, as well as an enhanced version TurboMax. It comes with a 16.3-inch central control screen, a 12.2-inch driver information screen, and Super Cruise hands-free steering wheel driving feature.
• Porsche Cayenne Turbo Electric:This electric SUV has a maximum output of 1,139 horsepower, an acceleration from 0 to 60 miles per hour in just 2.4 seconds, and a maximum range of 317 miles. It uses an 800-volt architecture and can charge the battery from 10% to 80% in 16 minutes under ideal conditions.
• Nissan Rogue Hybrid:The all-new 2027 model Rogue Hybrid will for the first time introduce to the United States the e-POWER hybrid technology that has been widely used in the global market by Nissan. It is expected to achieve up to 41 miles per gallon in urban driving, 36 miles per gallon on highways, and an average of 38 miles per gallon overall.
• Volkswagen Atlas Cross Sport:The redesigned 2027 model SUV is equipped with a 282-horsepower turbocharged engine, an optional 4MOTION four-wheel-drive system, a brand-new interior, and a 15-inch touchscreen that also supports the AI voice assistant.
• Ford Mustang Dark Horse SC:This convertible is equipped with a supercharged 5.2-liter V8 engine that delivers 795 horsepower. The organizers refer to it as the Ford most powerful Mustang convertible of all time.
• Hyundai Tucson:The new generation of Tucson adopts the " Art of Steel " design language, is equipped with a new generation hybrid system that offers fuel efficiency of up to 42 miles per gallon, and is also fitted with a brand-new Pleos infotainment system.
• Subaru Forester Wilderness Hybrid:The first Wilderness Hybrid model outputs 194 horsepower, comes standard with Symmetrical All - Wheel Drive, a 9.3-inch ground clearance, and advanced X-MODE off-road technology, with fuel efficiency improved by up to 38%.
• Dodge Charger Scat Pack:Equipped with a twin-turbocharged SIXPACK inline six-cylinder engine that delivers 550 horsepower and 531 pound-feet of torque, it also comes standard with four-wheel drive, a switchable rear-wheel drive mode, and advanced performance technologies.
• Jeep Cherokee Hybrid:This SUV is equipped with a new 1.6-liter turbocharged hybrid system that delivers 210 horsepower, with a comprehensive fuel efficiency of up to 37 miles per gallon, and a range of over 500 miles.
• Tesla Model Y L:This extended-wheelbase version offers a three-row, six-seater layout, dual-motor four-wheel drive, and a range of up to 332 miles, as estimated by EPA.
• Acura NEXERA Vision:This concept car was created by the Acura Design California design studio located in Los Angeles, and its design will influence future Acura models. The first model to incorporate this design will be the fourth-generation RDX Hybrid to be launched in 2028.
• Ram 1500 HEMI:5.7-liter HEMI V8 engine returns with 1500 horsepower and 410 pound-feet of torque, equipped with 48-volt eTorque mild hybrid technology, and has a maximum towing capacity of 11,320 pounds.
• Lucid Gravity GT -S:This high-performance electric vehicle with three rows of seats, SUV, outputs 1,070 horsepower and is equipped with rear-wheel steering and an adaptive three-chamber air suspension.
• Chrysler Pacifica:The redesigned 2027 model MPV features a luminous front design, enhanced driving assistance technologies, and an optional four-wheel-drive system, while also retaining the Stow 'n Go seats as well as a layout that can accommodate up to eight passengers.
• Cadillac VISTIQ:This all-electric three-row vehicle, SUV, features a refined design, spacious comfort, and advanced technology.
• GMC Sierra EV:This all-electric pickup combines GMC design, innovative technology, and daily practicality.
• Buick Enclave:This high-end three-row seat SUV is aimed at family users who value comfort, style, and modern technology.
• Honda Base Station Prototype:This lightweight camping trailer will make its debut in Los Angeles Auto Show of 2026, along with the 2027 model Honda Passport TrailSport. It can be towed by various SUV vehicles, and its modular interior space allows for conversion between a compact trailer compartment and a multi-purpose living and sleeping area.

The organizers stated that with these vehicle models being displayed together, the automotive market is no longer developing in a single direction. Hybrid vehicles are rising rapidly, providing millions of consumers with new compromise options; gasoline-powered, plug-in hybrid, and pure electric vehicles are also evolving simultaneously, giving buyers more ways to balance performance, efficiency, practicality, range, price, and lifestyle.

Test drive first, then make a decision.

Outdoor road tests will once again provide attendees with the opportunity to drive the participating models and experience them firsthand on the streets of downtown Los Angeles. Meanwhile, located outside the South Pavilion of the Los Angeles Convention Center, LADWP Test Track will showcase electric and hybrid vehicles from multiple car manufacturers, allowing consumers to continuously experience different brands of electrified power systems.

Test drive experiences that highlight vehicle capabilities will also be set up both inside and outside the conference center, including Ford Bronco Built Wild and Camp Jeep Adventure Course; Nissan will provide indoor test drive experiences in the South Pavilion.

The brands currently participating in the test drives and test rides include Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, Jeep, Kia, Lucid, Nissan, Ram, Rivian, Subaru, Tesla, Toyota, and Volkswagen. The specific models for the test drives will be announced as the auto show approaches.

The organizers stated that all test drives and trial rides are included in the ticket price, allowing consumers to go beyond simply viewing the vehicles to personally experience their performance on roads or designated routes.

Compare future vehicles in one stop

For consumers who are actively looking to purchase their next car, the scale of Los Angeles Auto Show creates a comparative shopping environment that is difficult to find elsewhere. With the rapid increase in demand for hybrid vehicles, market options have further expanded, and the value of comparing different power systems side by side has also increased accordingly.

Visitors can walk directly from the truck exhibition area to the SUV family car exhibition area, where they can compare gasoline, hybrid, plug-in hybrid, and pure electric vehicle models, explore vehicles of different price ranges, experience new technologies, and communicate with product experts from various brands. Throughout the process, there is no need to endure the pressure of a traditional sales environment.

The organizers stated that for car enthusiasts and families, the auto show experience is not limited to purchasing new cars; it also includes modified and classic vehicles, cutting-edge technology, Southern California's automotive culture, interactive experiences, children's activities, as well as nearly 1 million square feet of exploration space.

In 2026, the event Los Angeles Auto Show will be held from November 20th to 29th at the Los Angeles Convention Center. The global media and industry day of the auto show, AutoMobility LA ®, is scheduled for November 19th. Tickets for the 10-day public auto show are now available for purchase at LAAutoShow.com.

The organizers stated that there may be changes to the car brands, models, and experience activities participating in the exhibition.