London, November 2nd / PRNewswire / -- Brightstar Lottery PLC ( NYSE : BRSL, hereinafter referred to as “Brightstar”) announced today that it will showcase its comprehensive range of lottery solutions at the 2026 World Lottery Summit ( World Lottery Summit, abbreviated as WLS ) to be held in Sydney, Australia, from November 9th to 12th. The expert team from Brightstar's lottery platform will focus on presenting their capabilities in terms of gaming experience, retail, intelligent operations and insights, as well as connected play formats, with the aim of enhancing player engagement and supporting the long-term growth of the lottery industry.
Brightstar, Executive Vice President and Chief Operating Officer of Global Lottery Business, Marco Tasso said: "We are delighted to meet with the leaders of the global lottery industry again at WLS 2026. This is also our first time participating in this event as a pure lottery business company. We will share Brightstar's strategic investments in focusing on technology, data-driven insights, and enhancing the player experience, and how we lead the lottery industry to 'the next step'. Lottery organizations around the world are dealing with changing player expectations, undergoing digital transformation, and balancing sustainable development. We look forward to showcasing our innovative solutions to help lottery organizations adapt and evolve, and to create long-term value for players and communities."
Visitors to the Brightstar booth can learn how Brightstar can help the lottery industry embark on the next phase of modernization:
- Games that establish connections with various types of players:Brightstar will showcase its continuously evolving omnichannel content and digital interactive product portfolio, providing players with an interconnected experience through retail and digital channels. Brightstar will launch a brand new category eDraw ™ tailored for iLottery. While maintaining the credibility of traditional lottery products, this new category introduces story-driven games, on-demand draws, and immersive experiences to meet the needs of today's digital players. Attendees will also have the opportunity to learn about Brightstar's authorized omnichannel content portfolio, which includes iconic brands such as Wheel of Fortune, Ghostbusters ™, and Rubiks ™, as well as the licensed brand Pan Am ™ for instant-play games. Brightstar's patented lottery games and innovations in instant ticketing will also be displayed in this section of the exhibition area.
- Driving Retail Growth:Brightstar will showcase a range of products and services aimed at simplifying and enhancing the retail experience for lottery organizations, retailers, and their customers. Visitors will learn how Brightstar utilizes artificial intelligence ( AI )-driven tools to support efficient sales and retail team operations. Key products include a complete set of retail terminals, among which is Retailer Lens, a new device designed with versatility in mind, capable of scanning tickets, barcodes, QR codes, and mobile content.
- Accelerate Insights:Visitors will see how Brightstar utilizes AI, advanced analytics, and automation to help lottery organizations uncover valuable insights, create more attractive player experiences, and improve the efficiency of lottery teams, thereby enhancing operations. The innovations showcased in this area include Brightstar's Agentic Reporting Assistant, which is designed to simplify interactions with lottery data, as well as Game Planner, a AI-powered tool used to enhance and assist in the planning and forecasting of instant-play games.
- Enhance every gaming experience:This area will showcase the latest retail solutions from Brightstar, aimed at integrating physical and digital channels for lottery services, providing players with a more personalized and convenient experience. Attendees will also learn how Brightstar enhances convenience and engagement through innovative features such as mobile gaming, self-service prize redemption, and paperless instant ticketing.
Brightstar executives will also participate in the WLS 2026 speaking events, including:
- Tuesday, November 10th
- The special segment on Platinum sponsors of Brightstar will be presented by Wendy Montgomery, the Senior Vice President of Global Markets, Insights, and Sales Development at Brightstar.
- Wednesday, November 11th
- Brightstar will be represented at the Platinum Sponsor Roundtable Discussion by Marco Tasso, who is the Executive Vice President of Global Lottery Operations and Chief Operating Officer.
About Brightstar Lottery PLC
Brightstar Lottery PLC ( NYSE : BRSL ) is a global leader focused on the lottery business, with innovation and forward-looking strategy at its core, built upon its renowned expertise in providing secure technologies and reliable, comprehensive solutions. As a leading pure lottery global company, our first-class lottery operations, retail, and digital solutions, as well as our award-winning lottery games, help customers achieve their goals, entertain players, and bring meaningful benefits to the community. Brightstar has a mature local business presence worldwide and is a trusted partner of governments and regulatory authorities in various countries, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar serves nearly 90 lottery customers and their players across six continents. The company is the primary technology provider for 26 of the 46 lottery jurisdictions in the United States and for 8 of the top 10 global centralized system lotteries. Brightstar employs approximately 6,000 people. For more information, please visit www.brightstarlottery.com, or follow the company on LinkedIn.
Warning Statement Regarding Forward-Looking Statements
This press release may contain forward-looking statements regarding Brightstar Lottery PLC and its consolidated subsidiaries (the “Company”) as well as other matters (as defined by the Private Securities Litigation Reform Act of 1995). Such statements may involve the Company’s management’s objectives, intentions, and expectations regarding future plans, trends, events, products and services, customer relationships, operating results, or financial conditions, based on current knowledge, assumptions made, and information currently available. Forward-looking statements may include words such as “aim (intended to)”, “anticipate (expected)”, “believe (believes)”, “plan (plans)”, “could (may)”, “would (will)”, “should (should)”, “shall (will)”, “continue (continue)”, “estimate (estimates)”, “expect (expects)”, “forecast (predicts)”, “future (future)”, “guidance (guideline)”, “intend (intends)”, “may (may)”, “will (will)”, “possible (may)”, “potential (potential)”, “predict (predicts)”, “project (estimates)”, and their negative forms or variations. These forward-looking statements are only valid as of the date they are made and are subject to various risks and uncertainties, many of which are beyond the Company’s control. If one or more of these risks or uncertainties materialize, or if the relevant assumptions prove to be incorrect, actual results may differ significantly from those predicted in the forward-looking statements as well as from past results, performance, or achievements. Therefore, reliance on such statements should not be excessive.Factors that could lead to significant differences between actual results and forward-looking statements include, but are not limited to, macroeconomic, regulatory, and political uncertainties; new or increased tariffs between or within countries where the company operates; trade wars and other trade restrictions; changes in disposable consumer spending and behavior; fluctuations in foreign exchange rates; as well as other factors and risks mentioned in the company's annual report for the fiscal year ending December 31, 2025, Form 20-F, and other documents submitted or provided from time to time to the U.S. Securities and Exchange Commission (SEC). These documents can be found on the SEC website www.sec.gov and the company's investor relations website www.brightstarlottery.com. Except as required by applicable laws, the company assumes no obligation to update these forward-looking statements. Please carefully consider these factors and other risks and uncertainties that may affect the company's business. All forward-looking statements in this press release are subject to this cautionary statement. Any subsequent written or oral forward-looking statements made by the company or persons acting on its behalf are also subject to this cautionary statement.
Contact Information:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, media @ brightstarlottery.com
Matteo Selva, Italian media consultation, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
RUBIK ' S TM & © Spin Master Toys UK Limited, used with permission. All rights reserved.
Ghostbusters TM & © 2026 Columbia Pictures Industries, Inc. All rights reserved.
Pan Am TM & © 2026 Pan American World Airways, LLC. All rights reserved.
©2026 Califon Productions, Inc. All rights reserved.
© 2026 Brightstar Lottery PLC
The trademarks and/or service marks used in this article are all trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates, or their licensees.
