Scientific Games to showcase the player journey at the 2026 World Lottery Summit

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Scientific Games indicates that at the 2026 World Lottery Summit to be held in Sydney, Australia, its “Powering Possibilities” exhibition area will be showcased, focusing on innovations in instant lottery games, authorized brands, digital gaming, player interaction, and retail technology, with an emphasis on connecting the player experience across retail and digital channels.

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The “Powering Possibilities” exhibition area will bring together new games, digital experiences, and retail technologies to help connect gaming experiences across various channels.

The World Lottery Summit (WLS) will be held at the Sydney International Convention Centre in Australia, bringing together lottery executives, product managers, and technical personnel from over 75 countries.

This global lottery company stated that its “Powering Possibilities” exhibition area will showcase innovations in instant-play games, specialty products, and licensed brands, as well as digital games, loyalty programs, CRM, player marketing, and retail technologies. Attendees will learn how these products work together to help players discover, purchase, and participate in games through both retail and digital channels, and to maintain engagement beyond a single purchase.

Scientific Games Chief Communications and Brand Officer Beth Bresnahan stated: "Our innovation begins with understanding players and creating games and experiences that can attract them. At WLS, we will demonstrate how these ideas can be implemented in retail and digital channels to help lottery organizations build stronger player relationships and create new opportunities for responsible growth."

Visitors to the “Powering Possibilities” exhibition area will see new games, digital experiences, and retail technologies. Data and analytics will be used to guide game creation, enable personalized interactions, and help lottery organizations optimize the player experience across various channels. Highlights include:

Instant-play game innovation

Pop N, Paks, the Christmas countdown calendar, and the special scratch-off lottery offer an interactive prize-winning experience, while foil and holographic enhancement effects, along with PlayPak packaging, bring a new presentation and experience to instant-play games.

Scratch Connect extends physical lotteries to digital formats, offering more entertainment content and additional drawing opportunities. At the same time, it helps lottery organizations introduce loyalty programs to players and establish connections beyond retail purchases.

Authorized Brands

Scientific Games provides over 100 authorized brands to lottery institutions and develops omnichannel gaming experiences through extensive consumer research. The brands displayed on WLS include FAST & FURIOUS, FRIDA KAHLO, MONOPOLY, and UNO, covering a variety of retail and digital gaming formats; in addition, the newly launched MONOPOLY eInstant games by SG Studios are also about to go live.

Digital games and player interaction

The digital game product portfolio of Scientific Games supports over 10 languages, combining innovative mechanisms, diverse themes, and licensed brands to meet the preferences of different players.

Loyalty and CRM solutions utilize real-time data and personalized communication to connect offline retail with online interactions, thereby strengthening player relationships. The company's agency services support these connections through creative development, production, and media activities.

Retail Technology

The retail product portfolio of Scientific Games helps lottery agencies and retailers to expand player choices, improve the purchasing experience, and enhance operational efficiency.

According to Scientific Games, the company is the largest lottery platform company in the world and the fastest-growing supplier of lottery systems. It is also a leading provider of iLottery solutions, digital lottery games, mobile applications, player loyalty programs, and customer relationship management projects.

About Scientific Games

Scientific Games is a globally leading provider of retail and digital products, technologies, analytics, and services, generating profits for government-led lottery and sports betting projects. From enterprise-level gaming platforms to exciting entertainment experiences, to groundbreaking retail and digital solutions, the company is constantly enhancing the gaming experience every day. The company is a pioneer in the fields of instant games, data analysis, retail solutions, and iLottery. Since 1973, Scientific Games has been responsible for driving the industry forward based on trusted partnerships, combined with relentless innovation, outstanding performance, and unwavering security. For more information, please visit scientificgames.com.

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