This report provides a quantitative and qualitative assessment of the characteristics that can explain the factors contributing to suppliers' success in the market.
New York, November 5, 2026 / PRNewswire / -- Deloitte stated that it was rated as a leader in the IDC MarketScape "Global AI Enablement Adobe Professional Services 2026 Supplier Assessment" (document number US54114626, October 2026). Deloitte was recognized as "a global service provider with a long tradition in business consulting, extensive and in-depth IT service capabilities, and a profound understanding of clients' businesses at multiple levels." Deloitte's professional services for Adobe are provided through Deloitte Digital.
This assessment is based on the "key findings obtained from 56 interviews conducted with reference customers regarding Adobe professional services by IDC." The assessment conducted by IDC MarketScape is "based on a comprehensive framework and a set of parameters that are considered to be most conducive to providing and succeeding in professional services related to Adobe empowerment through AI both in the short and long term." Deloitte has previously also been rated as a leader in IDC MarketScape's "Global Experience Design Services 2025 Supplier Assessment" (document number US52973225, October 2025) and IDC MarketScape's "Global Experience Building Services 2025 Supplier Assessment" (document number US52973125, October 2025).
Deloitte's Global Chief Commercial Officer and head of the Adobe Alliance, Kim Frazier, stated: "We are honored to be recognized by IDC MarketScape as a leader in the 2026 global AI enabling Adobe professional services provider assessment. As technology reshapes customer expectations, our deep knowledge of Adobe solutions, along with our proactive deployment model, helps organizations respond quickly and transform new possibilities into meaningful outcomes. We will continue to rely on the strength of the alliance and team innovation to help customers realize greater value from their investments."
Deloitte's Global Consulting Services Client Product Portfolio Leader and Deloitte Digital Global Head, Mark Lush, stated: "Today, organizations are looking for partners that can combine creativity, technology, data, and industry insights to drive meaningful business outcomes. We are proud of this recognition, which I believe reflects Deloitte Digital's commitment to helping clients create an excellent customer experience, accelerate growth, and unleash the potential for transformation driven by AI."
Adobe, Vice President and General Manager of the Global Strategic Partnerships Program, stated: "Adobe and Deloitte have established a strong relationship centered around customer outcomes. Deloitte addresses complex experience challenges in a thoughtful and pragmatic manner, helping organizations to leverage AI drive technologies in a way that strengthens brands, attracts customers, and promotes growth."
According to IDC MarketScape:
- "Based on communications with Deloitte clients, the three aspects that clients appreciate most about Deloitte are the quality of its staff, value creation, and Adobe related thought leadership."
- "The breadth and depth of Deloitte's capabilities, as well as its ability to rapidly deploy personnel on a global scale, are important factors that clients value."
- Since 2021, Deloitte has won 10 global Adobe Digital Experience Partner or Customer Experience Orchestration Partner awards, 16 of its employees have been appointed as Adobe Community Advisors, and it has been a diamond sponsor of Adobe Summit every year.
- “Deloitte Digital possesses a number of intellectual property assets that help customers create value from Adobe technology, including:”
- Connected Studio Powered by Adobe: An authentication solution that combines the Creative and Experience Cloud platforms of Adobe with the technical, operational, and creative expertise of Deloitte Digital, including Workfront, to help customers create more content in real-time markets faster and at lower costs.
- Deloitte Digital Dual Zone: An authentication solution designed to address data cleansing and identity resolution issues before data ingestion, helping customers build complete and consistent customer profiles and unified datasets across multiple platforms, and to target market segments based on a comprehensive view of the customers.
- Adobe Xccelerator ( AX ): An authentication solution that provides a platform ready for immediate production, as well as a set of reusable components, templates, functions, and integrations, designed to expand Adobe Experience Manager. This helps customers to realize value more quickly on the Adobe digital platform.
- Closed - Loop Marketing Solution: A closed-loop marketing (CLM) certification solution that combines marketing automation with financial management to achieve more cost-effective marketing. (Customers using this solution can not only track content performance through click-through rates but also measure the actual return on investment of their content and marketing activities.)
- Investment to Value Map: A tool to assist CMO in its strategic transformation and modernization of marketing functions.
- ConvergeCONSUMER ™: A tool that combines Deloitte's proprietary consumer data and AI with machine learning to help organizations understand their customers, predict their needs, and achieve personalized experiences.
- IndustryAdvantage ™: The industry benchmark framework adopted by Deloitte when formulating customer marketing transformation roadmaps, which includes competitive analysis, marketing capability maturity models, as well as multi-year business cases and roadmaps.
- Connected Studio Powered by Adobe: An authentication solution that combines the Creative and Experience Cloud platforms of Adobe with the technical, operational, and creative expertise of Deloitte Digital, including Workfront, to help customers create more content in real-time markets faster and at lower costs.
For more information about Deloitte's analyst relations, please visit their analyst relations page.
About IDC MarketScape
IDC MarketScape The supplier assessment model is designed to provide an overview of the competitiveness of technology and service providers in a specific market. This study employs a rigorous scoring methodology based on both qualitative and quantitative criteria to create a comprehensive representation of each provider's position within that market. IDC MarketScape It offers a clear framework that enables meaningful comparisons of the products and services, capabilities, and strategies of technology providers, as well as the current and future factors contributing to market success. This framework also provides technology buyers with a 360-degree evaluation of the strengths and weaknesses of current and potential suppliers.
About Deloitte
Deloitte refers to Deloitte Touche Tohmatsu Limited ( Deloitte Touche Tohmatsu Limited, DTTL ), its global network of member firms, and one or more of their related entities (collectively referred to as the “Deloitte organizations”). DTTL (also known as “Deloitte Global”) and its member firms and related entities are legally independent of each other and cannot bind each other or assume obligations on behalf of one another regarding third-party matters. DTTL and each DTTL member firm and related entities are only responsible for their own actions and omissions, and not for those of the others. DTTL does not provide services to clients. For more information, please refer to www.deloitte.com / about.
Deloitte provides leading professional services to nearly 90% of the Fortune Global 500 companies and thousands of private firms. Our employees deliver measurable and lasting results that help enhance public trust in capital markets and enable our clients to transform and thrive. With a history of over 180 years, Deloitte’s services cover more than 150 countries and regions. To learn how nearly 500,000 of Deloitte’s employees around the world work together every day to create meaningful impact, please visit www.deloitte.com.
