Tel Aviv, Israel, November 5 (Reuters/ PR Newswire ) – The global provider of AI native cloud ERP and business management solutions, Priority Software, announced today the acquisition of AI, a company that drives CRM. Priority stated that this strategic move will add a modern CRM platform to its product portfolio, integrating sales, marketing automation, and customer service, and will be supported by embedded artificial intelligence.
According to Priority, by combining the CRM capabilities of Fireberry with its cloud ERP, customers will receive an integrated business management suite driven by AI Companion and AI agents. This integration solution will provide real-time insights, predictive analytics, and intelligent automation for the entire organization, while offering a single, authentic source for customer and business data, simplifying processes and enhancing the user experience.
Priority Software CEO Sagive Greenspan stated: "With today's announcement, we are expanding our capabilities to help businesses manage customer relationships and business operations more intelligently. Fireberry, with thousands of customers, is itself a mature CRM platform. Fireberry, Priority ERP combined with our cutting-edge aiERP capabilities, form a powerful AI that drives a business management ecosystem, helping customers work faster, make better decisions, and discover new opportunities."
The main advantages of this acquisition include:
- A unified CRM solution that combines sales, marketing automation, and customer service, supported by the AI engine of Fireberry.
- Advanced seamless integration between CRM and ERP, eliminating data silos and reducing the complexity of IT.
- AI Companion feature enables users to interact with customer and business data using natural language.
- Through a unified data model, real-time viewing of customer interactions, sales performance, and business operations is possible.
Fireberry CEO Amir Segev stated: "We are very pleased to collaborate with Priority. Together, we will bring first-class AI capabilities to a wider audience, helping companies interact with their customers with unprecedented precision and efficiency. Our teams are passionate about innovation and look forward to working together to provide a seamless and intelligent experience."
About Priority Software
Priority Software provides flexible, end-to-end business management solutions for organizations of all sizes, covering multiple industries, ranging from a fully featured cloud ERP platform that serves multinational corporations to products tailored for small and growing businesses. The company is recognized by top industry analysts and professionals for its product innovation, enhancing business efficiency and customer experience through cloud, on-premises deployment, and mobile scenarios, while also providing real-time access to business data and insights. Priority has offices in the United States, the United Kingdom, Belgium, and Israel, and boasts a global network of business partners that assist 75,000 customers in 70 countries with managing and developing their businesses.
About Fireberry
Fireberry is an integrated CRM platform designed to help businesses of all sizes operate more intelligently – from initial engagement to long-term loyalty maintenance. Its unified system integrates sales, service, and marketing, and is complemented by a powerful AI that helps teams centralize data, automate processes, and collaborate more efficiently. Fireberry offers fully customizable modules, native integration, and an open API that can adapt to the working methods of different enterprises. Today, Fireberry supports growing businesses in various industries – from automobile dealers and real estate agencies to non-profit organizations, educational institutions, and retail chains. Whether it's managing complex B2B sales pipelines, simplifying service calls, or running multiple sales teams in parallel, this platform possesses scalability.
