Crypto.com has launched Rips, which is a digital celebrity card experience integrated into its flagship mobile application.

This new feature allows users to purchase and activate card packs, which contain real physical trading cards. It also provides transparent draw probabilities, pre-displayed prices, as well as options to sell or exchange the cards.

The initial launch covers four categories: Major League Baseball ( MLB ), National Basketball Association ( NBA ), National Football League ( NFL ), and Pokémon. Crypto.com indicates that more categories are planned to be added after the initial launch.

Users can browse the available card packs, view the prominently displayed rare chase cards, and check the probability of drawing specific cards before making a purchase. As part of the launch promotion, all users can get the first five chances to open card packs through Crypto.com Rips.

The platform is designed to address several common issues in physical card collection, including the uncertainty of card pack contents, the valuation in the secondary market, and the process of listing and reselling cards.

Guaranteed buyback and physical delivery

After opening the package, users will first see the numerical results of the cards revealed. Each card draw comes with a locked resell price, which Crypto.com claims is supported by a "100% buyback guarantee".

Collectors have three options when managing cards, and the decision-making period is two days.

Users can immediately accept the guaranteed quote, and the proceeds can be used to continue opening packages, or allocated to other products within Crypto.com and App. These products include cryptocurrencies, prediction markets, stocks, and perpetual contracts.

Alternatively, collectors can also apply through the app to have the cards sent to them. Crypto.com indicates that the delivery will be secure and traceable, and users will receive genuine physical transaction cards, not just digital representations for display.

The third option is to hold the card for a maximum of two days before deciding to sell it or apply for its shipment.

If no decision is made within this period, the card will be automatically sold at the previously locked repurchase price. This mechanism is designed to protect users from market price fluctuations during the decision-making window.

This time, with the launch of Crypto.com, an additional feature for bookmarking and entertainment has been added to the existing ecosystem, introducing physical transaction cards into this application that also provides access to financial and crypto products.

Crypto.com, co-founder and CEO, Kris Marszalek, stated: "Card collecting is at the intersection of sports, entertainment, and passionate digital communities. By combining the excitement of opening packs in person with instant liquidity and the real sense of ownership over physical items, we continue to enhance the practicality and entertainment value of Crypto.com App."

However, despite the platform offering a guaranteed resale option, collectors who choose to have the cards mailed to them can still retain ownership of the physical items.

A two-day decision-making period and an automatic resale mechanism are the core designs of the post-card issuance handling methods for Crypto.com and Rips.