JD.com's 2026 Double Eleven Battle Report Released: Over 300 Million Service Orders Generated, with Transaction Volumes of Over 2,000 Home Appliance and Home Furnishing Brands Increasing by 100% Year-on-Year
The Block
1h ago
Ai Focus
JD.com releases 2026 Double Eleven transaction data: As of 23:59 on November 11, the platform sold over 50 million AI products, generating more than 300 million service orders; brands such as Haier, Midea, Hisense, TCL, Gree, Xiaomi, and Stone achieved transaction volumes exceeding 1 billion yuan, with over 2,000 home appliance and furniture brands seeing a 100% year-on-year increase in transaction volume.
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JD.com has now released its 2026 Double Eleven transaction data. As of 23:59 on November 11th, 2026, JD.com sold over 50 million AI products during Double Eleven, generating more than 300 million service orders. New users participating in JD.com's Double Eleven for the first time averaged 6 items per order.

JD.com stated that as of 23:59 on November 11th, JoyInside had completed over 70 million interactions in total, becoming a AI partner for millions of families. The average daily active users of JoyAI App exceeded five times that of normal periods. During the 11.11 shopping festival, the number of consultation orders placed with the AI doctor "Dawei" increased by more than five times year-on-year. Throughout the 11.11 period, the transaction volumes for trending products such as AIPC, AI workstations, AI cameras, AI glasses, and AI recording devices all increased by over 100% year-on-year. The search volume for "Token" increased by more than 13 times month-on-month, and the sales volume of JD.com's large model Token packages grew by more than 10 times month-on-month.

In terms of specific brands, brands such as Haier, Midea, Hisense, TCL, Gree, Xiaomi, and Stone achieved transaction volumes of over 1 billion yuan. More than 2,000 home appliance and furniture brands saw a year-on-year increase in transaction volume of 100%. At JD Supermarket, over 1,000 brands, and at JD Hardware City, over 6,000 industrial product brands experienced a year-on-year increase in transaction volume of over 100%. Additionally, at JD Global Purchase, the transaction volume of over 200 overseas brands doubled month-on-month.

In offline channels, the cumulative footfall of JD.com's 34 MALL stores nationwide, over 200 JD Electric City Flagship Stores, and nearly 18,000 JD Home Appliance and Furniture Specialty Stores exceeded 13.4 million person-times. JD Discount Supermarkets are accelerating their expansion across the country, with 15 major stores being densely located in North China and East China. The first stores in Tangshan and Hengshui opened successively, and both stores attracted over 50,000 visitors on their opening days.

In addition, during the 11.11 shopping festival, the transaction volume of the platform's domestic service increased by over 550% year-on-year. JD.com's moving services were expanded to 12 cities across the country, with orders increasing by nearly 300% year-on-year. The number of orders for JD.com's car maintenance services grew by 167%, and the number of orders for on-site repair services increased by over 140% year-on-year. The newly upgraded charging pile installation service saw an order increase of nearly 100%. Health services continued to gain popularity, with the number of users using JD.com's health check-ups increasing by 300% year-on-year, the transaction volume for JD.com's medical beauty services increasing by 3.6 times, and the number of orders for home-based testing services from hospitals increasing by 6 times year-on-year.

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