New York, November 12, 2026 / PRNewswire / -- 87seconds (formerly known as Datawords Group) announced today that it has been recognized as a OpenAI Elite Partner ( OpenAI Select Partner ) within the OpenAI partner network. This recognition acknowledges 87seconds' professional capabilities in marketing content and the luxury goods industry.
87seconds is an artificial intelligence-driven content orchestration group that is trusted by many leading luxury brands and international brands around the world, helping them to create, deploy, and manage content in dozens of markets.
OpenAI Partner Network is a global initiative aimed at enabling partners to build, sell, and deliver AI solutions based on OpenAI. This network brings together partners with deep industry expertise, delivery capabilities, and customer relationships, while providing them with resources, empowerment, and support to help companies adopt OpenAI cutting-edge models and products and transform them into measurable results.
As a selected partner of OpenAI, 87seconds will continue to assist various organizations in building, deploying, and scaling AI solutions in a responsible and efficient manner using OpenAI technology. The company states that this effort is aimed at helping organizations to derive more value from every token and achieve higher performance per dollar on the GPT model family (including Luna and Astra), while also exploring innovations such as Decisions API. Furthermore, ChatGPT Work is utilized to transform ambitious goals into accomplished tasks.
87seconds brings these capabilities into the global brand's marketing content supply chain, combining customized AI agencies with the expertise and supervision of multicultural teams to produce and localize content on a scaled-up basis, while ensuring a consistent brand voice across every market and platform.
87seconds' Chief Technology Officer and Chief Information Officer, David Apery, stated: "Being recognized as a OpenAI selected partner is an acknowledgment of the work our team does every day with our clients: applying AI in areas that can bring real performance, which is at the core of how brands create, deploy, and manage content on a global scale. This recognition is also built on the trust that luxury brands cooperating with us have in us; their demands for excellence have shaped the way we apply AI. With the help of OpenAI technology, we will help brands take action more quickly in various markets, without ever sacrificing the unique brand voice that makes them distinct. AI is responsible for scaling the implementation, while our experts ensure that every cultural nuance, every detail, and every aspect of the brand identity is preserved throughout the process."
87seconds indicates that the company relies on the collaborative arrangement of AI and human professional capabilities to provide creative production, multi-language content deployment and localization, as well as content management services for a range of luxury brands, as well as beauty, automotive, and international consumer brands in dozens of markets.
Looking to the future, the 87seconds plan aims to expand products and services based on OpenAI within its Create, Deploy, and Manage services. It will invest in team training and capacity building, as well as increase the scale of customer deployments, to help customers transform their AI vision into business results.
Learn more about the OpenAI partner network: https :// openai.com / business / partners /
About 87seconds
87seconds is committed to connecting brands with the world.
The company states that it works every day to integrate human intelligence with artificial intelligence to create, deploy, and manage vast amounts of content (visual, audio, and semantic content), enabling emotional resonance with audiences from over 160 cultures across all touchpoints (websites, e-commerce retail, social media). Leading brand groups including Coty, L'Oréal, LVMH, and Michelin have relied on 87seconds for over 25 years to support their international growth. For more information, please visit: www.87seconds-group.com.
Media contact: Quiterie Cases, Head of Global Communication at 87seconds, [ email protected ]
