This collaboration will combine the Partner Experience ( PX ) services of Mindmatrix's GTMOS with Bodine and Co. It will enable strategic and technical synergy among partners to drive pipeline growth, revenue generation, and customer success.
Pittsburgh, November 12, 2026 / PRNewswire / -- Mindmatrix is the company behind GTM Operating System ( GTMOS ), which is driven by AI. The company announced today a partnership with Bodine and Co. Bodine and Co was founded by customer experience expert Kerry Bodine and is an experience strategy company. This partnership will combine GTMOS with Bodine and Co's Partner Experience ( PX ) services to help companies align their partner strategies and technologies towards one goal: to enable more partners to contribute to pipeline growth, revenue, and customer success.
In most partner projects, a minority of partners contribute the majority of the work, while the rest of the ecosystem performs poorly or does not participate at all. Narrowing this gap requires more than just a new portal or a new user manual. It needs a project built around the actual ways that partners work, as well as a platform that can transform partner data into actionable insights. Bodine and Co. Combining the two is essential, as indicated by Mindmatrix.
GTMOS provides intelligence and execution capabilities. Bodine and Co offer professional capabilities for building, optimizing, and accelerating partner projects. By combining these two aspects, enterprises can strengthen project structures, making it easier for partners to conduct business with them, and providing the necessary support for partners to successfully enter the market. With strategic and platform alignment, enterprises can achieve more results from a larger number of partners and recoup their investments in the ecosystem more quickly.
Mindmatrix launched GTMOS in October 2026, building upon its platform for partner relationship management and automated partner marketing. GTMOS transforms market data into intelligent insights, recommendations, and coordinated actions, integrating these intelligences into the tools that partners use daily. As AI connects these insights with practical actions across various market entry initiatives, companies can enable their partners to align more closely with the customer experience. Bodine and Co. Mindmatrix believes that these capabilities have significant potential to help companies improve partner execution, deliver better customer outcomes, and drive growth.
Mindmatrix Chief Revenue Officer Vaughn Mordecai stated: "When strategies and technologies develop in different directions, partner projects will come to a standstill. GTMOS enables companies to see which practices are effective within the entire ecosystem and to take action accordingly. Bodine and Co. Ensuring that the projects behind them are built to win success for our partners. By combining these two approaches, we help companies generate more pipeline for their partners, and at a faster pace as well."
Bodine and Co. Managing Director and Partner Experience Head of Jeff Ballard stated: "We are excited about the possibilities that this partnership brings, especially after the launch of GTMOS. What we are focused on together is to help companies achieve more results from a wider range of partners. This means ensuring that their partner strategies and technologies work together seamlessly, assisting partners in building pipelines, winning business, and delivering value to customers. Mindmatrix brings strong capabilities to this combination, while we bring the experience in helping companies put these capabilities into practice. The opportunity to extend this to the fields of PX, CX, and AI is particularly exciting."
About Mindmatrix
Mindmatrix is a GTM Operating System driven by AI, which can transform structured and unstructured GTM data into intelligent insights, recommendations, and coordinated actions for revenue generation and partner teams. Its platform integrates partnership management, automated partner marketing, and sales empowerment. Mindmatrix is headquartered in Pittsburgh, Pennsylvania, and serves enterprise-level and mid-market companies in over 25 countries. For more information, please visit www.mindmatrix.ai.
Regarding Bodine, and, and Co.
Bodine and Co. By providing consulting, training, coaching, speaking, and collaborative guidance, they help organizations transform research into tangible results. Their Partner Experience ( PX ) assists companies in building, optimizing, and accelerating partner projects by aligning strategy, operations, and execution around partner performance and customer outcomes; their Customer Experience ( CX ) business redefines the customer journey through research-based approaches. The founder, Kerry Bodine, is the author of Outside In and has been providing consulting services to Fortune 500 companies and startups for nearly two decades. Bodine and Co. Headquartered in San Francisco. For more information, please visit www.kerrybodine.com.
