According to CoinMeta, OpenAI has launched a beta version of the merchant profile feature for ChatGPT. Merchants can claim their corporate profiles on ChatGPT, update company information, product prices, and inventory to provide more accurate content. Merchants can also view the number of times they have been mentioned by ChatGPT and the website click-through rates, create exclusive AI product guides, and users can directly chat with the brand AI to inquire about product details. Merchants have the option to pay to promote their AI product guides, and users can directly enter the chat window after clicking on these ads. To protect privacy, merchants can only view aggregated data and are not able to read user conversations with ChatGPT. Currently, eligible businesses can apply to claim their profiles in the regions where ChatGPT is available, but Business Agent is currently limited to US e-commerce and online service companies only.