According to CoinMeta, the New York State Department of Financial Services in the United States ( NYDFS ) issued new guidelines for cryptocurrency advertising and marketing on November 12th. These guidelines require licensed crypto institutions not to engage in false, misleading, or exaggerated promotional practices, such as claiming "zero transaction fees" while concealing price spreads and other costs, exaggerating investment returns, or misleading consumers about regulatory qualifications. Institutions are also required to clearly disclose the compensation received by influencers and other promoters, ensure that risk warnings are prominently visible, and conduct due diligence on third-party marketing partners. Relevant institutions must update their advertising compliance policies by May 10, 2027, and thereafter undergo review by the board of directors or a designated committee at least once a year.