Amazon has used AI in anti-fraud scenarios. In the future, users will be able to use it through consumer-oriented... Alexa for Shopping To verify whether a message is from Amazon official sources, in order to reduce confusion and potential losses caused by impersonated notifications.

Approximately 360,000 people consult customer service each year.

Amazon states that approximately 360,000 customers contact their customer service each year to inquire whether the messages they receive are genuine or not. Common issues include fake order confirmations, Prime membership renewal reminders, account suspension warnings, package delivery notifications, and recruitment scams.

Compare messages sent globally

The company stated that this AI system will compare the information received by users with the billions of messages sent by Amazon globally to confirm whether they originate from the company's own systems.

The system will comprehensively analyze signals such as sender information, message content, sending time, and message metadata to determine the authenticity of the communication. Amazon claims that this feature can clearly confirm whether a communication was sent by their system.

The existing verification channels will continue to be retained.

Before launching this AI feature, Amazon had already enabled verify @ amazon.com email earlier this year, allowing users to forward suspicious emails and receive verification results. The customer service website also provides an online form to help users submit suspicious messages.

Amazon also stated that as more users report suspicious content, the system will continue to improve its ability to identify fraudulent information in the future. Alexa for Shopping It is currently available through Amazon's official website and mobile applications.

Additional information:On Tuesday, Amazon also added a reminder feature for Alexa. Users can receive notifications when the brand launches new products, authors release new books, or musicians put out new albums.