Market Logic Software's DeepSights MCP expands market insight coverage and business impact through enterprise-level AI workflow
DeepSights MCP is now officially available. It connects a market intelligence tool AI with Microsoft Copilot, ChatGPT, Claude, and custom agents, enabling daily AI tasks to be carried out based on accurate and credible market evidence.
Berlin, October 7th / PRNewswire / -- Market Logic Software is the development company behind DeepSights, and also a leading AI market intelligence platform. The company announced today that DeepSights MCP is now officially available. The Model Context Protocol ( MCP ) connection makes DeepSights an expert source that enterprises' AI assistants and agents can call upon when answering questions that rely on market knowledge. It extends the coverage of filtered market knowledge for each customer, from the insights team to every employee within the enterprise and to every AI workflow.
Large organizations invest tens of millions of dollars each year in consumer and market research. The return on this investment depends on the extent to which the insights generated ultimately influence business decisions, and the frequency with which they do so. By connecting credible market intelligence with the rapid adoption of AI assistants, from Microsoft Copilot to ChatGPT and Claude, an important opportunity is created to elevate the impact of these insights to a new level.
Once DeepSights MCP is deployed, AI assistant will, as per convention, invoke DeepSights when answering questions regarding customers, product categories, and competitors. Similarly, automated multi-step workflows will proactively seek expert input from DeepSights in market-related matters before assigning tasks to other agents.
This connection is also aimed at addressing an increasingly growing risk: business decisions may be influenced by incomplete or misleading information provided by general AI, rather than being supported by specialized AI. The working approach of DeepSights is similar to that of insight experts, providing accurate, evidence-based market perspectives. It proactively analyzes information and distinguishes between relevant content and noise. DeepSights only uses credible data and cites its sources in each answer.
Market Logic Chief Innovation and Product Officer Olaf Lenzmann states: "Our AI understands your company. Our DeepSights understands your market. Over the years, our clients have invested substantial budgets to build a unique understanding of consumers and markets. Incorporating DeepSights as part of the corporate AI's market intelligence layer ensures that competitive advantages are captured and become an integral part of the decision-making process. DeepSights MCP will make credible, evidence-based market intelligence more readily accessible within the organization than ever before."
Establish DeepSights as a credible market intelligence layer for all AI workflows, and it also provides a unified approach for the insights team and the IT team to govern and protect the knowledge that constitutes their unique market understanding. The insights team still decides which sources are credible. The user permissions in DeepSights that control which sources individuals can access are transmitted through MCP to the information shared via other AI assistants. Since this connection is built on the open Model Context Protocol ( MCP ), the same governed layer can serve every assistant and agent adopted by the company.
DeepSights MCP is now officially available to DeepSights customers. It can be used in conjunction with Microsoft Copilot, ChatGPT, Claude, Glean, as well as other assistants and agents that support Model Context Protocol. For more information, please visit www.marketlogicsoftware.com.
About Market Logic Software
Market Logic Software is a provider of market intelligence and insights solutions. Its AI enabling platform DeepSights helps organizations to provide research and market intelligence to decision-makers within the company on a larger scale and at a faster pace. For over 15 years, Market Logic has been working with consumer-centric brands around the world to support insight-based decision-making. Customers include Vodafone, Bayer, and Philips. For more information, visit https :// marketlogicsoftware.com.
