VUSSENS Establishes a U.S. headquarters in New Jersey and launches a global beauty market analysis platform based on artificial intelligence
Through this strategic layout targeting North America, the world's largest beauty market, VUSSENS hopes to accelerate its business expansion towards brands, manufacturers, and distributors.
Fort Lee, New Jersey, USA, and Seoul, South Korea, October 12, 2026 / PRNewswire / -- VUSSENS Inc announced the establishment of its North American operations in New Jersey and officially launched VUSSENS – a beauty market analysis platform based on ontological architecture. VUSSENS Inc is a company dedicated to analyzing data in the beauty industry through artificial intelligence and is also a wholly-owned subsidiary of NEWEN AI; NEWEN AI focuses on providing AI analysis solutions for various industries.
New Jersey is adjacent to New York, which is one of the important centers for global international trade and consumer goods distribution. VUSSENS indicates that New Jersey boasts a strategic location, well-developed infrastructure, and good accessibility. The company plans to further consolidate its presence in the North American market by leveraging its network of local partners, including partnerships with New York University's Stern School of Business as well as with Global AI Frontier Lab, which is also located in New York.
With the establishment of its North American subsidiary, the VUSSENS platform was also officially launched. This platform is a AI solution designed specifically for the beauty industry, capable of integrating and analyzing data from multiple channels through advanced ontology-based technologies, including social media and e-commerce platforms in the US market.
The platform utilizes a large language model trained on over 800 billion token, as well as a multimodal artificial intelligence engine, which is capable of analyzing short video content, audio, and subtitles on platforms such as YouTube and TikTok simultaneously. This enables VUSSENS to conduct more detailed analyses of consumer profiles, taking into account factors such as ethnicity, age, skin type, and consumption values.
In addition to simply counting the number of times keywords are mentioned, this platform is also capable of systematically revealing complex relationships, such as the relationship between trends and sales, the relationship between ingredients and their effects, as well as the relationship between consumer reactions and products. VUSSENS indicates that this will provide enterprises with market information that can be directly put into practice.
The platform integrates four solutions: Marketing, Trend, Product, and Category, to assist enterprises in making strategic and business decisions:
- Marketing Solution: Track the complete path from product recommendations and content interactions to consumer reviews and purchase conversion metrics.
- Trend Solution: Real-time analysis of consumers' reactions to ingredients, product efficacy, formulas, colors, and internet memes.
- Product Solution : With the analysis provided by AI and a deep understanding of the target audience, it supports the formulation of targeted strategies.
- Category Solution: Provides an overall view of market changes and business opportunities across various product categories.
The platform has also added an analysis feature for the trend of K-Beauty. As Korean trends are increasingly regarded as a key market indicator internationally, this capability further enhances the uniqueness and competitiveness of VUSSENS.
VUSSENS is advancing its business strategy at various stages of the North American beauty industry chain. Its primary target customers include beauty brands that seek trend insights and tools for measuring marketing effectiveness, as well as OEM and ODM manufacturers who wish to optimize raw material research and development and product innovation.
The company also targets large distributors who wish to identify high-potential brands as early as possible, as well as public relations and marketing agencies that require advanced data-based analysis and strategic advice.
In addition, VUSSENS has also established a clear international expansion roadmap. The company stated that it will base itself in New Jersey, first build a solid customer base, and then gradually expand its business to other major regions of the United States, including the West Coast, the South, and the Midwest. The ultimate goal is to establish a sales network covering the entire North America.
After achieving the expected success in North America, VUSSENS plans to gradually introduce its services to other major international beauty markets, including Japan, Europe, Southeast Asia, and the Middle East. The company's ultimate goal is to become a global hub in the field of beauty data and market intelligence.
About VUSSENS
VUSSENS is a global analytics platform focused on the beauty industry, driven by artificial intelligence. It integrates and analyzes data from global e-commerce platforms and social media to present market trends, consumer demands, as well as changes at the product and category levels.
By connecting data from major commercial and social channels, VUSSENS provides actionable information for all aspects of the beauty intelligence ecosystem. The logic is as follows: Trends → Categories → Products → Marketing.
One of the greatest advantages of VUSSENS is its ability to connect previously dispersed data channels. This enables companies to identify emerging trends and early signals of consumer interests, target categories with faster growth, and seize new business opportunities.
For more information, please visit the official website of VUSSENS: https :// vussens.ai.
Product inquiries and business contacts: [ email protected ]
( NEWEN AI - KOSDAQ : 463020 )
