San Francisco, November 5th / PRNewswire / -- The award-winning platform that prioritizes Spanish language content while being compatible with English, Momentos Peluche ( MP ), was founded by a global communications executive, Sonia Sroka. It will launch its second season on YouTube on November 8th. The first season celebrated the power of connection, while the second season explores the power of creativity: namely, humanity's unique ability to express itself, imagine new possibilities, and bring people together across cultures, generations, and communities.
“Momentos Peluche was initially just a personal tribute from me. But because of those who found us, it has become something much bigger,” says founder, creator, and host Sroka. “YouTube has allowed us to build a community that transcends borders, languages, and generations. Our audience reminds us every week that authenticity and cultural pride can still bring people together.”
All aspects of creativity
Season two focuses not only on creativity in artistic expression but also on how people solve problems, express themselves, and adapt to change. This season will introduce a new group of Í conos Peluche, which are cultural figures selected based on the humanistic values reflected in their works. The Í conos Peluche from season one include Shakira, Bad Bunny, Karol G, and Cristian Castro.
"Creativity belongs to everyone," says Sroka, "As technology reshapes the way we live and work, the ability to imagine and create new things is one of our most humanistic gifts."
The global community established on YouTube
Momentos Peluche reflects the growing global influence of Latino culture, as well as the role that YouTube plays in bringing culturally rooted narratives to an international audience.
Nearly 46% of the views come from people aged 18 to 34. The community is widespread across Latin America, the United States, and Europe, and is particularly active in Mexico, Colombia, El Salvador, Argentina, and Spain.
"Latin culture is full of vitality and creativity, and it is rooted in the communities," said Sroka. "I believe that YouTube has the ability to spread these stories to the world. The most meaningful part is seeing people from different countries recognizing themselves in our stories and turning Momentos Peluche into their own stories."
Expand Momentos Peluche Universe
Season 2 was developed in Silicon Valley and filmed in Colombia, with an upgraded visual identity introduced. The returning segments include Camino, al, and Momento, which explore how cultural stories unfold; MP Hotel, which investigates destinations and their communities; as well as the English-language companion series Inside, the, and Episode. MP plans to expand on Momentos Peluche, en, and Acci in 2027. This community initiative is guided by the principle of "Every Move Matters."
With over two decades of experience providing consulting services to global technology and consumer brands, Sroka brings a unique perspective to the creator economy.
"Technology allows creators to reach an global audience in an unprecedented way," says Sroka, "but meaningful storytelling begins with understanding people, understanding their cultures, and understanding what connects us all. That's exactly what we build through Momentos Peluche."
For consultation on speaking engagements, brand collaboration, and dissemination opportunities, please contact momentospeluche.com.
About Momentos Peluche
Momentos Peluche ( MP ) is an award-winning platform that prioritizes Spanish language content while also being compatible with English, founded by Sonia Sroka in Silicon Valley. MP has won Telly Awards for two consecutive years and has also received YouTube Silver Creator Award. By integrating Latino spirit with culturally relevant narratives, it celebrates humanity, culture, creativity, and connection. Its mission is simple: to capture the essence of the moment and use one compelling story after another to inspire more meaningful connections.
About Sonia Sroka
Sonia Sroka is a globally renowned communications executive, strategist, and creator with over two decades of experience in shaping the intersection of technology, culture, and media. She has been recognized for her leadership and influence by People, en, Espa, ol, HOLA, Magazine, PRWeek, and Marie Claire. She has served as a communications executive at Meta and has provided consulting services for global brands such as Pinterest, Microsoft, HP, and Sony. As the founder and creator of Momentos Peluche, Sroka brings her expertise in technology and storytelling directly into the creator economy, creating an independent entertainment platform rooted in human nature, cultural connections, and creativity.
Contact: Sonia Sroka 310-709-5593 426396@ email4pr.com
