Tokyo, October 7, 2026 / PRNewswire / -- LEIFRAS Co., Ltd. (Nasdaq ticker: LFS, hereinafter referred to as "the Company" or " Leifras") today announced the launch of its official note channel " Story of LEIFRAS", as a new corporate communication platform launched on the occasion of the company's 25th anniversary in 2026. LEIFRAS is a company dedicated to youth sports and community engagement in the sports and social services sector, and is also an important operator supporting children's sports schools and school club activities in Japan.

Through “Story of LEIFRAS”, Leifras will share content that complements the company's press releases, corporate website, and investor relations materials. The relevant content will cover the background behind its business, the philosophy and values that guide management, the people who support the company's operations, the company's efforts to address social issues through sports and education, as well as its vision for the future.

With the launch of this channel, Leifras has published an introductory article explaining the reasons behind the company's creation of the official note channel, as well as the content that is planned to be shared through this platform.

In addition, on October 9, 2026 – the first anniversary of its listing on NASDAQ ( Leifras ) – Representative Director and CEO Kiyotaka Ito ( Kiyotaka Ito ) plans to release the first issue of “ ITO ‘ S MESSAGE ’”, titled “On the First Anniversary of Listing on NASDAQ: Listing is Not the Goal, but Part of the Process”.

The company expects that “Story of LEIFRAS” will become a supplementary channel for communication with shareholders, investors, and other stakeholders.

New Corporate Communication Platform

Since its establishment in 2001, Leifras has been operating under the corporate philosophy of "changing and designing sports." The company began with sports school operations, later expanding its business to include support for school club activities, cooperation with local governments and educational institutions, as well as after-school and daytime care services, and continues to address social issues through sports and education.

In the past, Leifras mainly communicated business and initiative information through press releases, corporate websites, social media, and investor relations channels. With the launch of “Story of LEIFRAS”, the company hopes to supplement its existing communication with more content, sharing aspects of its business beyond news and financial information, including:

• Leifras Why carry out these businesses?
• What values does the company follow when addressing social challenges?
• Leifras Who are the people behind this business?

This new platform is expected to share the reasons behind the company's various businesses, the challenges faced by Leifras over the past 25 years, as well as the efforts made by the people who support these businesses.

The establishment of “Story of LEIFRAS” is aimed at providing more background around these contents and directly conveying these stories to a broader audience.

Rather than calling it just a CEO blog or another company announcement channel, it would be more accurate to describe “Story of LEIFRAS” as an enterprise narrative platform. It brings together the perspectives of CEO, the experiences of its employees and coaches, the stories behind the company's business, the company's efforts in addressing social challenges, and the process of continuous growth, thereby presenting a deeper image of Leifras as a company.

Share the story behind "Changing and Designing Sports"

The core philosophy of “Story of LEIFRAS” is:

"Change and design sports."

Stories of people, missions, challenges, and the future that revolve around this concept.

This platform will not only convey what Leifras has done, but also explain why they did it in that manner.

By sharing the people and perspectives behind the business and financial performance, Leifras hopes to provide a broader perspective for the company's operations and development.

Four main content categories

“Story of LEIFRAS” will publish content around four main categories.

ITO ' S MESSAGE

Representative Director and CEO Kiyotaka Ito will share his views on the company's founding philosophy, education, sports, management, ways to address social challenges, and the future that Leifras hopes to create, in his own words.

PEOPLE

This series will focus on the employees and coaches of Leifras across Japan, sharing their views on work, professional experiences, the challenges they face on the front lines, as well as their reasons for choosing to work at Leifras.

OUR STORY

This series will tell the stories behind Leifras's business and initiatives, including the regional transformation of school club activities, cooperation with local governments, new businesses, overseas expansion, as well as important milestones in the company's 25-year history.

INVESTOR INSIGHTS

This series will, based on publicly disclosed information, explain to shareholders, investors, and other stakeholders in a more understandable way the business structure, competitive advantages, growth strategy of Leifras, as well as the background behind the key data.

Through these four categories, “Story of LEIFRAS” aims to help a wide range of stakeholders, including local governments, educators, parents, job seekers, media, shareholders, and investors, to gain a deeper understanding of Leifras.

The first issue of “ITO ‘ S MESSAGE ” will be released on October 9th.

The first episode of “ITO ' S MESSAGE” will be released on October 9, 2026, on the official Leifras note channel “Story of LEIFRAS”. Titled “On the First Anniversary of Listing on NASDAQ: Listing is Not the Goal, but Part of the Process”, it will cover the following topics:

• Leifras Why seek NASDAQ listing?
• What changes have taken place in the year since its listing?
• Leifras Where will it go next?

Ito Kiyotaka will combine his own experiences and perspectives to review the journey of Leifras to date as well as its future direction.

Introduction Article: "Welcome to the Official LEIFRAS note"

With the launch of the official note channel, Leifras has published an introductory article explaining the purpose of “Story of LEIFRAS” as well as the content that the platform plans to release.

This introductory article also covers the following topics:

• The achievements established by the company over the past 25 years.
• The people I met along the way.
• The businesses and challenges that have arisen from this journey.
• Leifras's goals to be achieved in the next 25 years.

Through “Story of LEIFRAS”, the company hopes to preserve these stories as part of the continuous corporate narrative and continue to share them.

Article Title: "Welcome to the Official LEIFRAS note | 25 Years of Changing Sports – and the Next 25 Years"

Article link: https :// note.com /story_of_leifras/n/ n30351eed7264

Regarding LEIFRAS Co, Ltd.

Leifras is headquartered in Tokyo and is a company that focuses on youth sports and community engagement in the sports and social services sector. The company primarily provides services related to the organization and operation of children's sports schools and sporting events. As of December 31, 2025, Tokyo Shogakukan Research ( Tokyo Shoko Research ) has recognized it as one of the largest operators of children's sports schools in Japan in terms of both member numbers and facilities. The company emphasizes the cultivation of non-cognitive abilities in sports education, following the teaching principles of "recognition, praise, encouragement, and motivation." Its holistic approach that combines physical and mental development gives Leifras a competitive advantage in the industry. Based on its extensive experience and professional knowledge in sports education, Leifras also operates a well-developed social services division, dispatching sports coaches to meet the needs of different communities with the aim of promoting physical health, social inclusion, and community welfare for people of all ages.

For more information, please visit the company website: https :// ir.leifras.co.jp.

Forward-looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, based on the company's current expectations and forecasts regarding future events, which the company believes may affect its financial condition, operating results, business strategy, and capital needs. Investors can identify such statements by words such as "approximate," "believe," "hope," "expect," "anticipate," "estimate," "predict," "intend," "plan," "will," "shall," "should," "may," and other similar expressions appearing in this press release. Except as required by law, the company has no obligation to publicly update or revise any forward-looking statements to reflect subsequent events or circumstances, or their expected changes. These statements are subject to various uncertainties and risks, including but not limited to market conditions and other factors discussed in the "Risk Factors" section of the company's annual report 20-F filed with the U.S. Securities and Exchange Commission (SEC). Although the company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that they will necessarily be realized, and investors are reminded that actual results may differ significantly from the expected results. It is recommended that investors refer to the annual report and other documents submitted to SEC for other factors that may affect future performance. Additional factors can be found in the documents submitted by the company to SEC, available at the website www.sec.gov.

For more information, please contact:

LEIFRAS Co., Ltd.

Ascent Investor Relations LLC