Vancouver (Washington State), October 13th / PRNewswire / -- The technology-enabled basketball training brand Shoot announced that it has opened its latest store in Manila, Philippines, marking another milestone in its efforts to bring its gamified training platform to communities around the world. The store opened on September 17, 2026, in Quezon City, continuing the brand's growth momentum in the international market. Franchisees and athletes are now benefiting from data-driven training methods and new approaches to player development.
Shoot currently has 8 international stores in 5 countries, including Canada, the Republic of Georgia, Japan, the Philippines, and Taiwan. The company states that its global expansion reflects an increasing interest among franchise partners and the basketball community in more quantifiable training methods, and it also lays the foundation for its continued development in both mature and emerging basketball markets.
Opening our eighth international store is an exciting milestone, but what's even more inspiring is the wide range of markets that show interest in the Shoot 360 mode, said Craig Moody, founder and president of Shoot 360. Athletes and basketball communities around the world are seeking new ways to train, compete, and measure their progress. As we continue to grow globally, we are focused on expanding in partnership with the right partners.
Continued expansion of Asian business
Asia represents an important opportunity for Shoot; the brand's main franchisee in Asia is leading the regional expansion. With the opening of the Manila store, it is expected that at least two more stores will be opened in Japan and the Philippines within the next year. Hong Kong, Indonesia, and Thailand are also key markets that the company plans to focus on developing in the future. The goal for Shoot 360 is to have 200 stores open or under development in Asia by 2030.
The strong basketball culture in this region, coupled with an interest in technology and data analysis, makes the training model of Shoot 360 naturally well-suited. The Taipei store has nearly 1,350 members, of which adults account for about 40%. In the United States, the number of adult members of Shoot 360 is also increasing, and the company's platform continues to create more opportunities.
The reason why Shoot, headquartered in Taipei, has become a suitable choice is closely related to the basketball background of its CEO, Sean Cheng. Before establishing the Taipei Shoot 360, Cheng founded and operated a basketball academy. He worked together with Chairman Richard Chang to advance the business; Cheng is the first Asian-American to receive a NCAA first-tier league basketball scholarship and has over 30 years of experience in helping Costco Wholesale establish and expand its business in Asia. Together, they are creating opportunities for young players and future basketball leaders.
"From opening our first Shoot 360 in Taiwan, to expanding into Japan, and now entering Manila, we have seen a great franchise model taking shape around a vision that is much larger than just basketball training itself," said Cheng. "We are building a complete basketball community around cutting-edge technology and world-class coaches – connecting young players pursuing their dreams, adults returning to the game, and families who simply love basketball. As development opportunities in China, Indonesia, South Korea, Singapore, and Thailand advance, we believe we have just begun to see the potential of Shoot 360 in Asia."
Sustainable Development in Canada and Other Regions
Canada has also become an important part of the international territory of Shoot. Currently, there are 4 stores open in Calgary, Edmonton, Regina, and Toronto. Shoot 360, led by Fadi Smaidi, has also become a crucial part of the company's international expansion. The brand is preparing for more stores to open, including a future facility in Wan Jin City, Ontario.
In addition to the existing stores, Shoot 360 has also seen strong interest from potential franchise partners from Australia, New Zealand, Western Europe, and the Middle East. The popularity of basketball in these regions creates opportunities for brand expansion.
For more information about franchise opportunities, please visit https :// shoot360franchise.com.
About Shoot 360
Shoot 360 is a globally leading high-tech basketball training, competition, and entertainment platform. By combining machine vision, real-time analytics, and immersive gamification, Shoot 360 is transforming the way players train, compete, and interact. The company has over 74 franchise stores in North America, Europe, and Asia, and its global business is growing rapidly, reimagining the future of this sport. For more information about the brand, please visit www.shoot360.com.
Media contact: Taylor Castro, Fishman Public Relations, [ email protected ] or (847) 945-1300
